IKEA’s Meatball Empire, True Classic’s Omnichannel Bet, and Seoul Tonic’s Startup Grit

IKEA’s Meatball Empire, True Classic’s Omnichannel Bet, and Seoul Tonic’s Startup Grit

Welcome to the first episode of 2025! Mal reflects on the importance of hitting the ground running, tidying up last year’s loose ends, and making bold moves to ensure growth in the year ahead. From eCommerce legacy brands pivoting to inspirational stories of hustle, this episode is packed with valuable takeaways to kickstart your new year.


  • The Resurrection of Godfrey’s: After going into administration, the iconic vacuum retailer returns with an online-only model. Will it thrive in a crowded space?
  • IKEA’s Surprise Success: How meatballs and soft serve outpaced furniture sales, driving a massive turnaround and new opportunities in the quick-service restaurant space.
  • True Classic’s Next Chapter: The men’s basics brand is launching into 460 Target stores across the U.S., demonstrating the power of omni-channel strategy at the right time.
  • Sophie Hood’s Seoul Tonic Hustle: When strikes threatened her product’s rollout, Sophie delivered stock to 40 Woolworths Metro stores herself, proving that true entrepreneurship means doing the work that doesn’t scale.


💡 Actionable Takeaway: Start 2025 strong by learning from brands that pivot, adapt, and seize opportunities. Whether it’s embracing new channels or hustling for exposure, the key is to take bold first steps.


Follow Mal
LinkedIn: https://www.linkedin.com/in/malchia/
Website: malchia.com

Follow Paul
LinkedIn: https://www.linkedin.com/in/paulwaddyecommerce/
Website: learnecommerce.com

Follow Ecom Nation
LinkedIn: https://www.linkedin.com/company/ecom-nation/
Website: ecomnation.com.au

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(156)

Ooshies, AI Music Bans and a Golf Brand's Worst Week: TWIE 151

Ooshies, AI Music Bans and a Golf Brand's Worst Week: TWIE 151

Solo week. Alex is off carving up the slopes in New Zealand (allegedly back next week — you said that last week too), which means it's just Mal, a jam-packed lineup, and a moment to mark a brutal 48 h...

1 Syys 14min

Why City Chic's 'Forced' Retreat From the US Might Be Its Best Move Yet

Why City Chic's 'Forced' Retreat From the US Might Be Its Best Move Yet

Episode 150 — and Mal's flying solo this week with Alex over in New Zealand, so the proper 150th milestone celebration is on hold until next week. In the meantime, it's a big one: seven stories, four ...

26 Elo 21min

The Iconic's Profit Jumped 53%. Guess Who Paid For It.

The Iconic's Profit Jumped 53%. Guess Who Paid For It.

19 Elo 24min

The IP Survives, The Customers Don't: Inside Stax's Rescue

The IP Survives, The Customers Don't: Inside Stax's Rescue

Mal's calling in from a Bali sunrise mid-reset before Q4 hits — squirrels, banana trees, the lot — while Alex is back in Adelaide mopping up after cars got swept down a creek in the weekend's flash fl...

12 Elo 20min

AusPost Wants You to Build an Ecosystem. Its Own Data Says Build a Discount Habit.

AusPost Wants You to Build an Ecosystem. Its Own Data Says Build a Discount Habit.

This week Mal's flying solo — Alex is out, so it's just opinions, no pushback. It's a mixed bag: a couple of quick cost-and-consequence stories, then three deep dives that all circle the same question...

5 Elo 20min

Kogan Gets Caught Comparing Itself to Itself

Kogan Gets Caught Comparing Itself to Itself

Mal and Alex are back this week still hoarse from two big days on the podcast stage at Online Retailer and the ORIAS — congrats to The Iconic on a first-time Online Retailer of the Year win, and to Be...

29 Heinä 21min

They Took Your Money and Told You to Call Your Bank

They Took Your Money and Told You to Call Your Bank

It's bloody freezing, we're one week out from Online Retailer in Sydney (expect an impromptu Qantas Lounge recording), and before the conference chaos kicks off we've got a genuinely grim week of reta...

14 Heinä 19min

Betts, Stax, Depop's Fee War & the Accent Group Takeover

Betts, Stax, Depop's Fee War & the Accent Group Takeover

We're on the other side of EOFY and into the thick of H2 — and Australian retail served up one of its messiest weeks in a while. Two heritage-adjacent brands hit crisis on the very same day, a resale ...

7 Heinä 19min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
mimmit-sijoittaa
rss-rahapodi
vallattomat
rss-rahamania
ostan-asuntoja-podcast
hyva-paha-johtaminen
rss-sami-miettinen-neuvottelija
lakicast
sijoituskaverit
rss-avaimet-menestykseen
inderespodi
rss-pinnan-alle
rss-lahtijat
rss-oivalluksia-rahasta-elamasta
rss-esiintymisklinikka
oppimisen-psykologia
leadcast
rss-yritys-ja-erehdys