83. LinkedIn Sales Navigator Review

83. LinkedIn Sales Navigator Review

In this special episode I take a break from the normal format to concentrate fully on a comprehensive review of LinkedIn's Sales Navigator product.I believe that this product is critical to the future of LinkedIn who are still trying to break away from an unhealthy reliance on their flagship Recruiter product so I thought it was about time I upgraded and gave Sales Navigator a thorough appraisal.What is Sales Navigator?The first thing to understand about Sales Navigator (SN) is that it is not a conventional premium account. It's DNA comes from the Recruiter product and so it sits separately from LinkedIn.com.To access SN you click on a link from within your normal LinkedIn account which opens a separate tab with a different user interface. Premium accounts are basically normal accounts with added features, SN is very different and is designed for people who are focussed on using LinkedIn as a social selling tool.It is principally a lead generation and social listening tool, it's not a CRM (contact/customer relationship management) tool....not yet anyway!TerminologyOne of the first things you notice about SN is that LinkedIn have chosen to rename things, despite the fact that they are (mostly) the same as the traditional features on LinkedIn.com. For instance;Leads - translation = PeopleAccount - translation = CompanyLead builder - translation = Advanced search (with all filters)

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Jaksot(479)

455. Interesting People - Louise Brogan

455. Interesting People - Louise Brogan

We often come across people on LinkedIn™️ who look interesting and produce content we find valuable...so we follow or connect and over time we feel as though we get to know them better.But do we REALL...

14 Joulu 20241h 5min

454. Video Killed the LinkedIn Star

454. Video Killed the LinkedIn Star

How the new feed is quietly stifling engagement.Also covered in this week's episode:Audio events are being scrapped How the 'see more' can be a curse New - enhanced profile cover slideshowsMore job lo...

30 Marras 202453min

453. How not to prune your connections!

453. How not to prune your connections!

Has your network grown out of control?Do you think it might be time to disconnect from a few?Does it make sense to do it and will it help you?What is the best way to go about it?In this episode I try ...

16 Marras 20241h 5min

452. The LinkedIn™️ TOFU Myth!

452. The LinkedIn™️ TOFU Myth!

This may be an unpopular opinion: using LinkedIn™️ as a 'funnel' to push followers/connections onto your site is not a great strategy!Also covered in this episode:New 'Open to volunteering' 55 million...

9 Marras 20241h 4min

451. Disappearing Connections!

451. Disappearing Connections!

This week, I discussed the mystery surrounding the disappearing connections and revealed that this is not the first time it has happened! Also, in this episode:Latest statistics from LinkedIn™️ Update...

2 Marras 202443min

450. How To Fix The Services Marketplace!

450. How To Fix The Services Marketplace!

LinkedIn™️ say that 10 million users have a services page, a 48% increase year on year. But the vast majority of those profiles aren't really freelancers or even service providers!In addition, LinkedI...

19 Loka 202444min

449. Genuine Connections, Lasting Impact

449. Genuine Connections, Lasting Impact

You can be great at posting content that engages an audience, you can have a highly impressive profile and you can be amazing at searching for the right contacts … you can be a LinkedIn™️ superuser!Bu...

12 Loka 20241h 8min

448. The new video feed criteria

448. The new video feed criteria

"It must be less than 60 secs""You don't want Likes""LinkedIn™️ favour advice/helpful videos""A headline is essential"There is lots of well meant advice out there about how to get your videos featured...

23 Syys 20241h

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