Are you engaging with Thought LEADers?

Are you engaging with Thought LEADers?

Welcome to our 130th episode.

Interesting Stuff I saw this Week


Here are the links to the interesting things I saw this week


Your Guide To Generation Z What LinkedIn’s ‘Social Selling Index’ Really Measures Searching and Viewing Profiles from Sources Outside of LinkedIn LinkedIn’s original 2004 pitch slide deck Jeff Weiners full interview with Oprah


Thought LEADers


A key focus of social selling is to engage with your Leads on subjects that are of interest to them (rather than what you are offering them). There are however another set of people that you should work just as hard to engage with that aren’t leads, they are Thought LEADers.


You are highly unlikely to do business with these people but they could be the key to unlocking the most difficult Leads.


Building relationships with thought leaders can pay off big time. Your Leads will see you as more credible, you will have your finger on the pulse regarding topics that are important to your Leads and this will also help you write better, more relevant content. If you do this really well, you might even find that your Leads are chasing you rather than the other way around!


Three Critical Questions


If you are in a sales role or you are hoping to win new customers on LinkedIn then can you answer the following questions;


What business subjects are important to your Leads? Who are the thought leaders in these subjects? Where do these thought leaders actively post and engage online? You can answer these questions by conducting the Six Steps outlined in my published post.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Jaksot(479)

439. Appropriate posting for a company?

439. Appropriate posting for a company?

Should a company be posting this?Congratulations you are in the top ten experts list!Four new featuresLinkedSummit 2024Post of the week Mentioned in this episode:This show was created by the original ...

6 Heinä 20241h 7min

438. Interesting People - Lynnaire Johnston

438. Interesting People - Lynnaire Johnston

We often come across people on LinkedIn™️ who look interesting and produce content we find valuable...so we follow or connect and over time we feel as though we get to know them better.But do we REALL...

22 Kesä 20241h 4min

437. Employee Advocacy on LinkedIn™️

437. Employee Advocacy on LinkedIn™️

It's a common belief that the answer to poor (and getting worse) organic content reach from a company page is employee advocacy. So why are so many organisations getting it horribly wrong?That plus:Th...

15 Kesä 202456min

436. Copywriting with Dan Nelken

436. Copywriting with Dan Nelken

This week I had a thoroughly enjoyable and thought provoking chat with Copywriting expert and author of the modern classic 'A self-help guide for copywriters' Dan Nelken I've been a follower and admir...

1 Kesä 20241h 2min

435. Unpacking the Decline in Organic Reach

435. Unpacking the Decline in Organic Reach

Organic content reach is on the decline again!"It's inevitable, this is what social media companies do" and "All they are interested in is posting more ads" I keep seeing people comment but it really ...

25 Touko 20241h 1min

434. Leveraging Groups

434. Leveraging Groups

LinkedIn™️ Groups. Once heralded as a cornerstone of professional networking, their prominence has waned over time. However, amidst the shifting tides, could membership in these groups still hold unta...

18 Touko 20241h 10min

433. Interesting People - Mark Lee

433. Interesting People - Mark Lee

We often come across people on LinkedIn™️ who look interesting and produce content we find valuable, so we follow or connect and over time we feel as though we get to know them better.But do we REALLY...

3 Touko 20241h 11min

432. Farmers & Hunters with Bruce Johnston

432. Farmers & Hunters with Bruce Johnston

Bruce Johnston has been helping people use LinkedIn™️ more effectively for the last 13 years and I've been a follower for 8 years. Bruce is a great wordsmith and one of the more original thinkers out ...

27 Huhti 20241h 9min

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