Selling The LinkedIn Way

Selling The LinkedIn Way

Welcome to episode 139, this week I’m mainly exploring a subject which many people find a real challenge - how to promote you or your products/services without appearing cheesy or being too pushy!

But first….


Interesting Stuff I Saw This Week


The three articles I refer to are shown below;


  • Microsoft set to win EU approval for LinkedIn buy

  • LinkedIn files suit to stop bots from data scraping its site

I also have a further update on the article about LinkedIn being banned in Russia I covered in last weeks show. It seems LinkedIn have been somewhat arrogant in their handling of this issue which could have been sorted out before going to court (according to a contact I have in Russia).


The Art of Social Selling


A good rule of thumb when selling or promoting something on LinkedIn is to take your lead from off-line behavioural norms.


You wouldn’t walk into a networking event and think “right, how am I going to sell sell sell to this lot”!


In reality you would ‘work the room’ talking to people, asking questions, building rapport and getting to know them. You probably wouldn’t try to ‘sell’ anything unless they enquire.


This is how it works on LinkedIn.


In this section I explain my thoughts on how trust is built on LinkedIn, the actions that we take to generate a magnetic profile where prospects feel motivated to come to you.


The New Sales Navigator Inbox / Messages experience.


This is a big improvement to this area of Sales Navigator so I made a short video to demonstrate what is new and different.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Jaksot(478)

446. Why do you post?

446. Why do you post?

Serious question: why do you do it? What are your objectives and are you achieving them?This week I received a message which challenged my views on posting content on LinkedIn™️. I disagreed with the ...

31 Elo 20241h 3min

445. Podders 'Exposed'

445. Podders 'Exposed'

LinkedIn™️ are finding it hard to control pods so some LinkedIn™️ users have decided to take the law into their own hands and expose people who use pods to falsely inflate the engagement on their cont...

24 Elo 202450min

444. Proactive vs Inbound Business Development Strategies

444. Proactive vs Inbound Business Development Strategies

Finding the right balance. This week, I am replaying a conversation I had with Gillian Whitney on her recent LinkedIn™️ Live. You can view the full Livestream hereAlso the post of the week can be view...

17 Elo 20241h 2min

443. LinkedIn™️ Q&A

443. LinkedIn™️ Q&A

This week I answer 3 questions about:Business development on LinkedIn™️ The use of AI LinkedIn™️ 'Associates' Also covered in this episode:Collaborative articles The problem and prevalence of misinfor...

10 Elo 20241h 4min

442. Interesting People - John Espirian

442. Interesting People - John Espirian

We often come across people on LinkedIn™️ who look interesting and produce content we find valuable, so we follow or connect and over time we feel as though we get to know them better.But do we REALLY...

3 Elo 202458min

441. From Bland to Brilliant: Transform Your LinkedIn™️ Content with Personal Flair

441. From Bland to Brilliant: Transform Your LinkedIn™️ Content with Personal Flair

This week I chatted with personal branding specialist Ella Orr about the tricky topic of putting your personality into your LinkedIn™️ content.In my experience, this is a big challenge for many people...

27 Heinä 20241h 11min

440. Why LinkedIn Automation Tools Are Ruining the Platform

440. Why LinkedIn Automation Tools Are Ruining the Platform

I was hoping that we, the LinkedIn™️ community, would have learnt by now but no, illegal (LinkedIn law) automation products are still thriving and new ones seem to appear almost every month.It's been ...

20 Heinä 202453min

439. Appropriate posting for a company?

439. Appropriate posting for a company?

Should a company be posting this?Congratulations you are in the top ten experts list!Four new featuresLinkedSummit 2024Post of the week Mentioned in this episode:This show was created by the original ...

6 Heinä 20241h 7min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
pomojen-suusta
ostan-asuntoja-podcast
rss-rahamania
rahapuhetta
rss-myyntikoulu
rss-draivi
herrasmieshakkerit
juristipodi
salkunrakentaja-podi
sijoitusovi-podcast
rss-h-asselmoilanen
rss-lahtijat
rss-startup-ministerio
rss-seuraava-potilas
rss-set-for-life-sijoita-ja-vaurastu
rss-viisas-raha-podi