LinkedIn User Survey - The Results

LinkedIn User Survey - The Results

Welcome to episode 193 and a very happy and prosperous new year to you all. I trust everyone had a fantastic break over Christmas.

Towards the end of last year I conducted a survey of LinkedIn users to see how behaviour had changed on LinkedIn. I had a sense that the results would be interesting……and I wasn’t disappointed!


In this episode I will go through the results with you but before that….


Interesting Stuff I Saw This Week


LinkedOut: The 7 Stages of Grieving a Breakup LinkedOut Update: what to do if your account is restricted?


New LinkedIn Feature


Invitation Sorting You can now sort your received invitations. This is probably only going to be useful for people that get a lot of invites or get behind with dealing with them but it’s good to see an improvement anyway.


I think an additional catergory of “customized with a message” would also be helpful as, when I do have a lot to go through, I always prefer to read those with messages first.


Magnet Posts It would appear that the ‘magnet’ post feature has been improved in that you no no longer need to have any of the skills you specify in your post - as previously covered in episode 189, this makes much more sense! Thanks to Jillian for the heads up on this


I still don’t have the feature but if you do and have been using it, I would love to hear how well it has worked for you.


Interesting Post


Thanks to Carl for sending this one in.


This is actually pretty easy to do yourself, but only if you have access to a Sales Navigator or Recruiter account. For some reason the url’s on those interfaces ignore the customised version and show the original source url with your number in it


The 2017 LinkedIn User Survey Results


We had 780 responses in total, thank you to everyone who took the time to complete the questions. One of the questions asked for the date you signed up to LinkedIn…one person apparently signed up in the year 1800! This individual apparently signs into their account on a weekly basis but has only managed to amass 8 connections in all that time - in addition they have 0 followers so presumably all 8 connections have chosen to unfollow them!! Fortunately this was the only spoof entry we received.


The average number of connections was 2178 The average number of followers was 2748


We had five people who had reached the maximum 30,000 connections.


The highest number of followers was 205,000 (11,658 were connections) and equally impressive was someone who had 165,231 followers including only 1903 connections!


As for the rest of the questions, the full results can be seen below;

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

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Jaksot(497)

498. "Seems like AI slop"

498. "Seems like AI slop"

PostbagMark Lee and Jeremy Freeman sent voice notes about where to get official LinkedIn info and change logs."Seems like AI slop" is a new feature on LinkedIn posts viewed in the main feed.Update on ...

1 Elo 13min

497. Collaborative posts

497. Collaborative posts

Voice note from Gillian Whitney on out-of-network content viewersVoice note from Mary Wu on profile URLs, plus some feedback on limiting postsGet your ticket to UpLift Live Nano Bristol for Thursday 1...

10 Heinä 10min

496. Post visibility

496. Post visibility

PostbagNigel Cliffe voice note on limiting your post visibilityAshley Leeds voice note on automation toolsLionel Guerraz on connecting with your company's CEO Caryn Yuen on link display in commentsTo ...

3 Heinä 11min

495. Creator Marketplace and company page collaborations

495. Creator Marketplace and company page collaborations

PostbagLionel Guerraz voice note about content reachCome to UpLift Live Nano Bristol on 17 September 2026 – a chance to ask your LinkedIn questions direct to me and get yourself a live LinkedIn profil...

20 Kesä 9min

494. GIFs and games

494. GIFs and games

Voice notes with feedback from Nigel Cliffe and Meena McDonaldNative GIF support in LinkedIn commentsWend gameSolo and small business owners: join the Espresso+ community to improve your LinkedIn and ...

11 Kesä 8min

493. Who is looking at your content?

493. Who is looking at your content?

Discovery analytics for in and out of network viewersShould you comment on content where you don't expect to reply?Why you shouldn't delete AI comments on your postsWhy you shouldn't use "comment X to...

6 Kesä 12min

492. More about AI, plus the Video tab returns

492. More about AI, plus the Video tab returns

More chat about AI on LinkedIn, plus the return of a feature in the mobile app.PostbagTrevor Lambert about AIRoss Thorpe about AI – check out RooverseAshley Leeds about profile URLsTrudy Pannekeet abo...

30 Touko 15min

491. AI slop and glitches on LinkedIn

491. AI slop and glitches on LinkedIn

PostbagJudi Radice Hays: feedback on birthdaysJeremy Freeman: LinkedIn newslettersKathie York: Since LinkedIn likes to see engagement within the first hour of a post, is it still bad form to be the fi...

23 Touko 12min

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