LinkedIn User Survey - The Results

LinkedIn User Survey - The Results

Welcome to episode 193 and a very happy and prosperous new year to you all. I trust everyone had a fantastic break over Christmas.

Towards the end of last year I conducted a survey of LinkedIn users to see how behaviour had changed on LinkedIn. I had a sense that the results would be interesting……and I wasn’t disappointed!


In this episode I will go through the results with you but before that….


Interesting Stuff I Saw This Week


LinkedOut: The 7 Stages of Grieving a Breakup LinkedOut Update: what to do if your account is restricted?


New LinkedIn Feature


Invitation Sorting You can now sort your received invitations. This is probably only going to be useful for people that get a lot of invites or get behind with dealing with them but it’s good to see an improvement anyway.


I think an additional catergory of “customized with a message” would also be helpful as, when I do have a lot to go through, I always prefer to read those with messages first.


Magnet Posts It would appear that the ‘magnet’ post feature has been improved in that you no no longer need to have any of the skills you specify in your post - as previously covered in episode 189, this makes much more sense! Thanks to Jillian for the heads up on this


I still don’t have the feature but if you do and have been using it, I would love to hear how well it has worked for you.


Interesting Post


Thanks to Carl for sending this one in.


This is actually pretty easy to do yourself, but only if you have access to a Sales Navigator or Recruiter account. For some reason the url’s on those interfaces ignore the customised version and show the original source url with your number in it


The 2017 LinkedIn User Survey Results


We had 780 responses in total, thank you to everyone who took the time to complete the questions. One of the questions asked for the date you signed up to LinkedIn…one person apparently signed up in the year 1800! This individual apparently signs into their account on a weekly basis but has only managed to amass 8 connections in all that time - in addition they have 0 followers so presumably all 8 connections have chosen to unfollow them!! Fortunately this was the only spoof entry we received.


The average number of connections was 2178 The average number of followers was 2748


We had five people who had reached the maximum 30,000 connections.


The highest number of followers was 205,000 (11,658 were connections) and equally impressive was someone who had 165,231 followers including only 1903 connections!


As for the rest of the questions, the full results can be seen below;

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

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Jaksot(493)

494. GIFs and games

494. GIFs and games

Voice notes with feedback from Nigel Cliffe and Meena McDonaldNative GIF support in LinkedIn commentsWend gameSolo and small business owners: join the Espresso+ community to improve your LinkedIn and ...

11 Kesä 8min

493. Who is looking at your content?

493. Who is looking at your content?

Discovery analytics for in and out of network viewersShould you comment on content where you don't expect to reply?Why you shouldn't delete AI comments on your postsWhy you shouldn't use "comment X to...

6 Kesä 12min

492. More about AI, plus the Video tab returns

492. More about AI, plus the Video tab returns

More chat about AI on LinkedIn, plus the return of a feature in the mobile app.PostbagTrevor Lambert about AIRoss Thorpe about AI – check out RooverseAshley Leeds about profile URLsTrudy Pannekeet abo...

30 Touko 15min

491. AI slop and glitches on LinkedIn

491. AI slop and glitches on LinkedIn

PostbagJudi Radice Hays: feedback on birthdaysJeremy Freeman: LinkedIn newslettersKathie York: Since LinkedIn likes to see engagement within the first hour of a post, is it still bad form to be the fi...

23 Touko 12min

490. Should you change your posting schedule and topics on LinkedIn?

490. Should you change your posting schedule and topics on LinkedIn?

What happens when you need to change your plans?PostbagLionel Guerraz: commenting and its effects on topic authority.Judith Rafferty: how do we deal with birthdays on LinkedIn?———The main topic is abo...

12 Touko 14min

489. LinkedIn member stats via Microsoft

489. LinkedIn member stats via Microsoft

New membership figures for LinkedIn are out. Let's take a look at the stats for this quarter.PostbagRichard G Abrahams on post impressions.Steve Messenger on comments being turned off on every post.Ly...

2 Touko 18min

488. Reporting users on LinkedIn

488. Reporting users on LinkedIn

How do you report someone and what happens when LinkedIn ignores your feedback?See Melanie Goodman’s post———LinkedIn has a new CEO: Daniel ShaperoContent DNA is 6 years old – read sample chaptersEspre...

25 Huhti 15min

487. Current jobs market stats

487. Current jobs market stats

PostbagMary Wu voice note about the use of someone else's account.–––Grad's Guide 2026 – some stats around the current jobs market.Main reportUK versionUS versionCreative Collision at LinkedIn HQ on 2...

18 Huhti 10min

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