The Benefits of LinkedIn Data

This weeks episode is all about something that is right in front of us, every time we log in to LinkedIn but it's something that most of us take very little notice of......and I think that's a missed opportunity. I'm talking about data - about companies and their employees. Companies that are our competitors, customers or prospective customers. I think we should all be taking more notice of this data, more of that later but first........

Interesting Stuff I Saw This Week

Unveiling Translations in the LinkedIn Feed

When you click on 'See translation' you see this

And here's how it compares to Google translate

Conclusion:

A fantastic feature that will be really beneficial to people who operate in countries like the Netherlands where you want to reach an English and native speaking audience with your posts. It will also be very handy when someone @mentions you in a post that is written in a foreign language - this happens to me at least twice a month!

It's not as accurate as Google yet but should improve with time.

At First VidCon Summit, LinkedIn Video Creators Celebrate “Special” Community

Good to see LinkedIn recognised by the wider video creating community and given a spot at VidCon. I find it fascinating that these LinkedIn video creators, who seem to have come out of nowhere, are gaining almost 'YouTuber' like cult status!

I do think that a feature like Instagram stories would be great for Linkedin, such as this;

The only issue is that she has had to make this is IGTV (Instagram) so the portrait format looks awful on LinkedIn - hence the need for a way of making this type of video in the LinkedIn app.

I believe that the next stage for video on LinkedIn is the combination of video and stories - live streaming is probably the next stage after that but I'm not sure the LinkedIn community is ready for live just yet!

LinkedIn Data

I was recently sent this article by a listener to the show;

Recruiting on LinkedIn adds analytics and pointed questions

I'm really not sure I understand the question about the ethics of using this analytics tool to raid a competitor - isn't that what everyone does? This tool just provides better information to allow recruiters to 'poach' those that are more likely to be interested. The ethical question around headhunting has always seemed bizarre to me, to suggest it is wrong would suggest that a company somehow 'owns' its staff - that seems to be on much thinner moral ground (ice) to me!

Interestingly enough, someone else had mentioned LinkedIn's new Talent Insights feature to me recently and I had made a note to check it out.

If you want to hear LinkedIn talk about it, the video below is set play at the part where they announced Talent Insights at their Talent Intelligence Summit earlier this year.

LinkedIn describe Talent Insights as their most exciting product since Recruiter!

It will be launched next summer (2019)

There are two reports that it provides;

2. Talent Pool which includes analysis based on a search by Job title/skill/location as follows;
4. Total numbers plus or minus
5. 
   
7. # that changed jobs in last 12...