Content DNA.

This week I chat with John Esperian about his new book Content DNA.

Amongst other things John tells us about his CHAIR framework for getting started with content on LinkedIn or elsewhere.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Jaksot(479)

To link or not to link...

To link or not to link...

That is the question! With LinkedIn announcing a new feature allowing links to be added to photos or videos, I thought it was worth discussing the topic of links in posts again. A short episode this w...

20 Elo 202233min

Ego Posting

Ego Posting

Some people post about a good deed they have done, show a picture of their flashy new car, or casually mention that they are on an exotic holiday. Most of us would never post anything like that but it...

30 Heinä 202258min

LinkedIn Changes Roundup

LinkedIn Changes Roundup

July 23rd 2022. Having been away for a few weeks, partly holiday, partly family health issues…I needed to catch up with what’s been happening so who better to call than our good friend John Espirian.M...

23 Heinä 20221h 4min

LinkedIn Outreach

LinkedIn Outreach

What are you doing with your connections? Are you just engaging with their content and occasionally sending them a message or are you making the effort to talk with them face to face? This week I talk...

2 Heinä 20221h 2min

LinkedIn Premium

LinkedIn Premium

Do you need it? Is it worth the money? Which one is most suitable? It’s been over 3 years since I covered premium upgrades so I thought it was time for a bit of a refresh.Mentioned in this episode:Thi...

18 Kesä 20221h

What should LinkedIn be?

What should LinkedIn be?

Should LinkedIn primarily be a source of information or a networking platform? Inspired by an interesting post I saw about the problems associated with posts that contain links. Plus plenty of new and...

11 Kesä 202259min

Self Portrait Posts

Self Portrait Posts

Why do people post images of themselves on their LinkedIn posts? Does it help with engagement or is it just egotistical nonsense? This week I discuss this with Lynnaire Johnston and you might be surpr...

28 Touko 20221h 10min

Connections

Connections

LinkedIn connections: Do you need them? How many is enough? Are they overrated? Is it better to have followers? Plus changes to the feed algorithm, a 16-year-old gets banned and a brilliant post of th...

14 Touko 20221h 5min

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