435. Unpacking the Decline in Organic Reach

435. Unpacking the Decline in Organic Reach

Organic content reach is on the decline again!

"It's inevitable, this is what social media companies do" and "All they are interested in is posting more ads" I keep seeing people comment but it really isn't as simple as that. LinkedIn is not an advertising company like Meta, they are a business that primarily generates revenue from subscriptions so the reasons for the decline in reach is more complex.

Also in this episode:

  • Creator mode confusion
  • LinkedIn™️ Games
  • AI-generated content screening
  • The new immersive video feed mystery
  • Post of the week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Jaksot(479)

Should You Connect With Competitors?

Should You Connect With Competitors?

Welcome to this weeks digest of all things LinkedIn. Today I want to address and issue which has always been a tricky question for LinkedIn users to answer…Should you connect to competitors? More of t...

27 Heinä 20191h 4min

Neuroscience and LinkedIn

Neuroscience and LinkedIn

Welcome to a new episode and it’s great to be back after a wonderfully relaxing week away in the truly stunning Swiss alps. About a month ago I received a personalised connection request from someone ...

20 Heinä 20191h 1min

LinkedIn Invitation Tsunami!

LinkedIn Invitation Tsunami!

You open your laptop (or pick up your phone) in the morning, fire up LinkedIn and then notice this…… Wait….that’s not 2 invitations, it’s 2000! Where did they all of a sudden come from? This week I’m...

6 Heinä 201957min

Feeds Get More Personal

Feeds Get More Personal

Apparently, at LinkedIn they have a saying;  “People You Know, Talking About Things You Care About.” And so they have announced that they have been adjusting our feed algorithm to give us exactly th...

29 Kesä 201959min

LinkedIn Articles with John Espirian

LinkedIn Articles with John Espirian

Welcome to episode 252. I thought it was about time we revisited Articles this week. I’m not the most prolific article writer so I thought I would ask, fan of the show and business copywriting expert,...

22 Kesä 20191h 3min

Scheduling LinkedIn Posts

Scheduling LinkedIn Posts

Covered in this show; A brief history of LinkedIn Ads Can you have too many followers Do paid followers have any benefit? Spy used AI-generated face to connect with targets New invitation feature (co...

15 Kesä 20191h 4min

Can You Spot A Fake Profile?

Can You Spot A Fake Profile?

Welcome to another episode and a bit of a landmark really, our 250th one! Thank you so much to everyone that subscribes, listens and/or reads the show notes. I consider it a real privilege to host and...

8 Kesä 20191h

Post of the week special (x4)

Post of the week special (x4)

This is an unusual episode in that it’s very short due to the fact I’m leaving for sunny Madrid today to attend the Champions league final frivolities….I nearly type celebrations then…but that would b...

1 Kesä 201938min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
rss-rahamania
pomojen-suusta
ostan-asuntoja-podcast
juristipodi
rss-myyntikoulu
rss-seuraava-potilas
rss-lahtijat
rss-draivi
leadcast
sijoitusovi-podcast
asuntoasiaa-paivakirjat
rss-startup-ministerio
rss-sami-miettinen-neuvottelija
rahapuhetta
rss-h-asselmoilanen
rss-turha-edes-yrittaa