435. Unpacking the Decline in Organic Reach

435. Unpacking the Decline in Organic Reach

Organic content reach is on the decline again!

"It's inevitable, this is what social media companies do" and "All they are interested in is posting more ads" I keep seeing people comment but it really isn't as simple as that. LinkedIn is not an advertising company like Meta, they are a business that primarily generates revenue from subscriptions so the reasons for the decline in reach is more complex.

Also in this episode:

  • Creator mode confusion
  • LinkedIn™️ Games
  • AI-generated content screening
  • The new immersive video feed mystery
  • Post of the week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Jaksot(478)

55. Who has the keys to your LinkedIn account?

55. Who has the keys to your LinkedIn account?

NewsAn insight into LinkedIn's mobile strategyJP Morgan's global Head of Technology has sent out a memo advising staff to make their profiles sparse of information to prevent Recruiters from finding t...

7 Maalis 201536min

54. Your password for a dollar!

54. Your password for a dollar!

NewsLinkedIn pay a measly $1 compensation to users who had their password stolen.Company pages get a new feature - notifications.A bank is accused of asking it's employees to limit the information in ...

28 Helmi 201536min

53. LinkedIn Ads are following you!

53. LinkedIn Ads are following you!

All about LinkedIn ads, plus other topics.Mentioned in this episode:This show was created by the original host of the show, Mark Williams.

21 Helmi 201533min

52. The New Home Page & Q4 Results

52. The New Home Page & Q4 Results

NewsLinkedIn deliver impressive results for Q4 2014 as detailed here in their official announcement. They have grown membership to 347 million users and revenue for Q4 was $643m, a 44% increase on the...

14 Helmi 201539min

51. Using Royalty Free Images

51. Using Royalty Free Images

NewsThe LinkedIn Connected app comes to AndroidLinkedIn have started suggesting downgrades to premium account holders - very odd!Princes Trust uses a fake homeless person profile to highlight homeless...

7 Helmi 201536min

50. Our Half Century!

50. Our Half Century!

NewsNY Times offer 16 weeks free online access to LinkedIn premium members. Is this is sign of things to come?Condoms designer gets a breakthrough via LinkedInLinkedIn's job search app comes to the UK...

31 Tammi 201536min

49. Blue Collar LinkedIn

49. Blue Collar LinkedIn

NewsLinkedIn for blue collar? I think this is great news and fits with my idea of 'LinkedIn Local'.Shapr. A new rival to LinkedIn? I don't think so but it does look interesting and solves the issue of...

24 Tammi 201531min

48. Commercial Use Limit Hell!

48. Commercial Use Limit Hell!

NewsFacebook is still the top social network. This survey reported that only 13% of LinkedIn users visit the site daily in comparison to 70% of Facebook users.Scammers are using LinkedIn as a way of b...

17 Tammi 201533min

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