464. The Case For Impressions

464. The Case For Impressions

This week’s topic was inspired by a post I didn’t even read!

I only caught a glimpse of it in my feed, but the headline or hook must have stuck in my brain and started to evolve into an idea for a podcast episode. It’s not the first time that’s happened—and it definitely won’t be the last.

Chances are, it’s happened to you too, even if you didn’t realise it.

That inspiration came from just one impression out of almost 20,000!

  • Impressions to irrelevant people don’t matter so long as there are enough relevant ones.
  • It can be argued that nobody is completely irrelevant anyway… you just don’t know!
  • Content topic is critical to attract attention of the right audience

So are impressions really a vanity metric?

To hear all my thoughts on this subject plus the following topics, click on the podcast link below.

Also covered:

  • A profile feature makes a welcome return
  • Video posting advice from LinkedIn™️...and it's actually quite good!
  • New video trends feature
  • Is spam getting worse?
  • Premium free trial rules tightened
  • Post of the week
  • An announcement about the podcast

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(494)

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494. GIFs and games

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493. Who is looking at your content?

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492. More about AI, plus the Video tab returns

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More chat about AI on LinkedIn, plus the return of a feature in the mobile app.PostbagTrevor Lambert about AIRoss Thorpe about AI – check out RooverseAshley Leeds about profile URLsTrudy Pannekeet abo...

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491. AI slop and glitches on LinkedIn

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PostbagJudi Radice Hays: feedback on birthdaysJeremy Freeman: LinkedIn newslettersKathie York: Since LinkedIn likes to see engagement within the first hour of a post, is it still bad form to be the fi...

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490. Should you change your posting schedule and topics on LinkedIn?

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What happens when you need to change your plans?PostbagLionel Guerraz: commenting and its effects on topic authority.Judith Rafferty: how do we deal with birthdays on LinkedIn?———The main topic is abo...

12 Touko 14min

489. LinkedIn member stats via Microsoft

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488. Reporting users on LinkedIn

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