BlackRock's Crypto Strategy With Samara Cohen
Empire28 Huhti 2025

BlackRock's Crypto Strategy With Samara Cohen

Gm! This week we're joined by Samara Cohen to discuss BlackRock's crypto strategy in 2025. We deep dive into the success of the Bitcoin ETP launches, investor demand for crypto, why Samara is bullish on tokenization, how to bridge traditional assets onchain & much more. Enjoy! -- Start your day with crypto news, analysis and data from Katherine Ross. Subscribe to the Empire newsletter: https://blockworks.co/newsletter/empire?utm_source=podcasts Follow Jason: https://twitter.com/JasonYanowitz Follow Empire: https://twitter.com/theempirepod Join the Empire Telegram: https://t.me/+CaCYvTOB4Eg1OWJh -- Get top market insights and the latest in crypto news. Subscribe to Blockworks Daily Newsletter: https://blockworks.co/newsletter/ -- Grab your tickets to Permissionless IV. Use code EMPIRE10 for 10% off: https://blockworks.co/event/permissionless-iv -- Petra Earn was designed to make DeFi more accessible for everyone—from seasoned pros to DeFi beginners. Manage your balance, claim rewards and deposit directly from the app. By supplying USDT to Aries lending pools, users have the potential to earn a higher yield compared to some traditional methods.Not financial advice. Participating in Defi carries risks. To learn more visit https://petra.app/earn -- Zenrock is a permissionless, decentralized custody network backed by 1RoundTable Partners, 10T, Maven11, and Spartan. Live on Jupiter, $ROCK is the native token for transactions within the Zenrock ecosystem and secures Zenrock’s decentralized custody network. The first application launching on Zenrock is zenBTC – yield-bearing Bitcoin on Solana. zenBTC will be live in April 2025. -- Crypto never sleeps. So we built an Al analyst that never blinks.Meet Focal by FalconX: a GenAI insights engine built for institutional crypto. Already used by 80+ funds managing $10B+ in AUM. 🔹 Screen, chart, and analyze 1300+ tokens 🔹 Summarize market-moving news instantly 🔹 Integrates data from CoinGecko, Kaito, Token Terminal, Tokenomist, The Tie Get started today: https://askfocal.com -- Token.com is a social-first crypto platform transforming how people discover and trade through crypto content. The revolutionary in-feed trading turns complex crypto into intuitive investments, while content creators earn from every trade and projects amplify their stories through native tokens - creating a new era of social media-powered crypto discovery. Just scroll to watch and tap to invest. Download the app! -- Timestamps: (0:00) Introduction (07:48) What Are ETFs vs ETPs? (12:00) A New Regime For Markets (14:31) Ads (Aptos, Zenrock) (15:51) Active vs Passive Investing (18:44) BlackRock's Bitcoin ETP Launch (24:53) Why Was The IBIT Launch So Successful? (29:00) Ads (Aptos, Zenrock) (30:20) Investor Demand For Bitcoin (33:34) How Does Bitcoin Trade During A Market Sell Off? (37:37) Who Is Actually Buying The Bitcoin ETP? (39:04) Was The Ethereum ETP Launch Successful? (41:19) Investor Demand For Crypto (46:27) Ads (Falcon x, Token.com) (47:54) Why BlackRock Is Bullish On Tokenization (53:46) How To Bridge Assets Onchain (01:00:34) BlackRock's 10 Year Vision For Crypto (01:07:24) Does Speculation Drive Adoption? (01:09:16) Final Thoughts -- Disclaimer: Nothing said on Empire is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Santiago, Jason, and our guests may hold positions in the companies, funds, or projects discussed.

Jaksot(596)

Why $USDC will become a $10 trillion stablecoin, with Jeremy Allaire

Why $USDC will become a $10 trillion stablecoin, with Jeremy Allaire

Jeremy Allaire takes us deep into the world of $USDC, stablecoins, and the future of money. ––– LUKKA Minimize your crypto taxes and maximize your refund with Lukka Essentials. Dozens of exchange APIs and hundreds of mapped file formats makes it easy to upload your transaction history. With no limits on exchanges or transaction count, file your 2020 taxes for just $19.95 whether you have 10 transactions or 1 million. Go to http://tax.lukka.tech/empire to sign up and generate 2020 tax forms today. ––– EXODUS Download the app today at http://exodus.com/empire and iOS users can buy up to $500 in Bitcoin for just $1 for a limited time. ––– Empire is brought to you by Blockworks, a financial media brand delivering breaking news and premium insights about digital assets to millions of investors. For more content like Empire, visit http://blockworks.co/podcasts. Follow me on Twitter @JasonYanowitz and let me know what you thought of the show!

20 Touko 20211h 24min

VC Colleen Sullivan explains how institutions and regulators view DeFi

VC Colleen Sullivan explains how institutions and regulators view DeFi

Colleen Sullivan is a founder at CMT — but before that, she spent her summers fighting for space in the pit in Chicago. We talked about how those experiences informed her career, and what her legal experience has taught her about the landscape today. ––– LUKKA Minimize your crypto taxes and maximize your refund with Lukka Essentials. Dozens of exchange APIs and hundreds of mapped file formats makes it easy to upload your transaction history. With no limits on exchanges or transaction count, file your 2020 taxes for just $19.95 whether you have 10 transactions or 1 million. Go to http://tax.lukka.tech/empire to sign up and generate 2020 tax forms today. ––– EXODUS Download the app today at http://exodus.com/empire and iOS users can buy up to $500 in Bitcoin for just $1 for a limited time. ––– Empire is brought to you by Blockworks, a financial media brand delivering breaking news and premium insights about digital assets to millions of investors. For more content like Empire, visit http://blockworks.co/podcasts. Follow me on Twitter @JasonYanowitz and let me know what you thought of the show!

13 Touko 20211h 1min

Why many Africans still use WhatsApp to buy Bitcoin, with Nelly Chatue-Diop

Why many Africans still use WhatsApp to buy Bitcoin, with Nelly Chatue-Diop

Nelly Chatue-Diop left her home in Cameroon to dive in to the tech world. Now she's bringing what she learned back to Africa with Ejara, which she hopes will soon let people on the continent invest in crypto. We talked about everything from Ejara's founding story, to what it could look like to tokenize a herd of cattle. ––– LUKKA Minimize your crypto taxes and maximize your refund with Lukka Essentials. Dozens of exchange APIs and hundreds of mapped file formats makes it easy to upload your transaction history. With no limits on exchanges or transaction count, file your 2020 taxes for just $19.95 whether you have 10 transactions or 1 million. Go to http://tax.lukka.tech/empire to sign up and generate 2020 tax forms today. ––– EXODUS Download the app today at http://exodus.com/empire and iOS users can buy up to $500 in Bitcoin for just $1 for a limited time. ––– Empire is brought to you by Blockworks, a financial media brand delivering breaking news and premium insights about digital assets to millions of investors. For more content like Empire, visit http://blockworks.co/podcasts. Follow me on Twitter @JasonYanowitz and let me know what you thought of the show!

6 Touko 20211h 12min

Michael Moro on Why Corporations Bought $8 Billion of Bitcoin in Q1

Michael Moro on Why Corporations Bought $8 Billion of Bitcoin in Q1

Michael Moro remembers when Bitcoin felt like it could go to $0. We talked about the transition from that to corporations buying $8 billion in BTC in a quarter, the time he was forced to spend a bitcoin on a case of wine, and the rise of Genesis. ––– LUKKA Minimize your crypto taxes and maximize your refund with Lukka Essentials. Dozens of exchange APIs and hundreds of mapped file formats makes it easy to upload your transaction history. With no limits on exchanges or transaction count, file your 2020 taxes for just $19.95 whether you have 10 transactions or 1 million. Go to http://tax.lukka.tech/empire to sign up and generate 2020 tax forms today. ––– EXODUS Download the app today at http://exodus.com/empire and iOS users can buy up to $500 in Bitcoin for just $1 for a limited time. ––– Empire is brought to you by Blockworks, a financial media brand delivering breaking news and premium insights about digital assets to millions of investors. For more content like Empire, visit http://blockworks.co/podcasts. Follow me on Twitter @JasonYanowitz and let me know what you thought of the show!

29 Huhti 20211h 22min

Why Jameson Lopp burned down his life to live in extreme privacy

Why Jameson Lopp burned down his life to live in extreme privacy

After being Swatted, Jameson Lopp decided to burn down every trace of his identity. Even his own family members don't know where he lives. Now, he's using what he learned to build Casa — a secure storage for crypto that he hopes will ease users' transition into financial sovereignty. ––– LUKKA Minimize your crypto taxes and maximize your refund with Lukka Essentials. Dozens of exchange APIs and hundreds of mapped file formats makes it easy to upload your transaction history. With no limits on exchanges or transaction count, file your 2020 taxes for just $19.95 whether you have 10 transactions or 1 million. Go to http://tax.lukka.tech/empire to sign up and generate 2020 tax forms today. ––– EXODUS Download the app today at http://exodus.com/empire and iOS users can buy up to $500 in Bitcoin for just $1 for a limited time. ––– Empire is brought to you by Blockworks, a financial media brand delivering breaking news and premium insights about digital assets to millions of investors. For more content like Empire, visit http://blockworks.co/podcasts. Follow me on Twitter @JasonYanowitz and let me know what you thought of the show!

22 Huhti 20211h 16min

Ex Goldman Trader: The 80 Year Debt Cycle Will End With Wealth Redistribution

Ex Goldman Trader: The 80 Year Debt Cycle Will End With Wealth Redistribution

Before Bill Barhydt started Abra, he build security systems for the CIA and NASA. We talked about his time working for the government, as well as his role getting banks online through Netscape, and what is looks like to come out of a debt cycle. ––– LUKKA Minimize your crypto taxes and maximize your refund with Lukka Essentials. Dozens of exchange APIs and hundreds of mapped file formats makes it easy to upload your transaction history. With no limits on exchanges or transaction count, file your 2020 taxes for just $19.95 whether you have 10 transactions or 1 million. Go to http://tax.lukka.tech/empire to sign up and generate 2020 tax forms today. ––– EXODUS Download the app today at http://exodus.com/empire and iOS users can buy up to $500 in Bitcoin for just $1 for a limited time. ––– Empire is brought to you by Blockworks, a financial media brand delivering breaking news and premium insights about digital assets to millions of investors. For more content like Empire, visit http://blockworks.co/podcasts. Follow me on Twitter @JasonYanowitz and let me know what you thought of the show!

15 Huhti 20211h 8min

Bootstrapping CoinGecko: The Fastest Growing Crypto Data Platform, with Bobby Ong

Bootstrapping CoinGecko: The Fastest Growing Crypto Data Platform, with Bobby Ong

Bobby Ong co-founded the fastest-growing crypto data aggregator, CoinGecko. We talked about how to build a crypto company so that it can last through a bear market — and why honesty is central to his business model. ––– LUKKA Minimize your crypto taxes and maximize your refund with Lukka Essentials. Dozens of exchange APIs and hundreds of mapped file formats makes it easy to upload your transaction history. With no limits on exchanges or transaction count, file your 2020 taxes for just $19.95 whether you have 10 transactions or 1 million. Go to tax.lukka.tech/empire to sign up and generate 2020 tax forms today. ––– EXODUS Download the app today at exodus.com/empire and iOS users can buy up to $500 in Bitcoin for just $1 for a limited time. ––– Empire is brought to you by Blockworks, a financial media brand delivering breaking news and premium insights about digital assets to millions of investors. For more content like Empire, visit http://blockworks.co/podcasts. Follow me on Twitter @JasonYanowitz and let me know what you thought of the show!

8 Huhti 202151min

How Sam Bankman-Fried made $10 billion by the age of 28

How Sam Bankman-Fried made $10 billion by the age of 28

Sam Bankman-Fried and FTX made headlines when they acquired the naming rights to Miami's basketball stadium. We talk about how he got there, including everything from his childhood to his experience juggling arbitrage in Japan. ––– LUKKA Minimize your crypto taxes and maximize your refund with Lukka Essentials. Dozens of exchange APIs and hundreds of mapped file formats makes it easy to upload your transaction history. With no limits on exchanges or transaction count, file your 2020 taxes for just $19.95 whether you have 10 transactions or 1 million. Go to tax.lukka.tech/empire to sign up and generate 2020 tax forms today. ––– EXODUS Download the app today at exodus.com/empire and iOS users can buy up to $500 in Bitcoin for just $1 for a limited time. ––– Empire is brought to you by Blockworks, a financial media brand delivering breaking news and premium insights about digital assets to millions of investors. For more content like Empire, visit http://blockworks.co/podcasts. Follow me on Twitter @JasonYanowitz and let me know what you thought of the show!

1 Huhti 20211h 11min

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