How to Keep Your Brewery Relevant for the Next Generation

How to Keep Your Brewery Relevant for the Next Generation

The next wave of beer drinkers is here, and spoiler alert—they’re not like the last lot. Gen Z is all about connection, inclusivity, and creating new rituals, which means the old “pint in the pub” experience might need a bit of a shake-up. In this session, I’ll walk you through how to connect with this fresh generation of drinkers.


We will cover branding, marketing, taproom vibes, and everything in between. It’s not just about making great beer anymore (though that still helps); it’s about creating experiences that bring people together in a modern and meaningful way.


If you’re ready to turn your brewery into a magnet for the next-gen, grab a seat and let’s chat about how you can stand out, stay relevant, and make your mark.


Tim Weaver is the guy who makes brands brilliant. As the owner of The Brand Weaver, he’s spent over 15 years helping brands craft identities that not only look cracking but actually work—bringing in punters, growing sales, and making a splash in the industry. Whether it’s giving a startup its first big break or breathing new life into a well-loved brewery, Tim’s all about making sure your brand stands out, turns heads, and keeps people coming back for more. He’s got a knack for spotting what makes a brand special and turning that into something unforgettable. When he’s not brewing up brand magic, you’ll find him sharing stories, cracking jokes, or enjoying a pint (strictly for research purposes, of course).


Huge thanks to Small Batch Standard + InTouch Labels


Stay up to date with CBP: http://update.craftbeerprofessionals.org


Join us in-person for CBP Connects

Half workshop, half networking

Charlotte, NC | June 9-11, 2025

Register now: https://cbpconnects.com/

Jaksot(473)

Equity on Tap - Tools for Raising Capital and Structuring Your Exit

Equity on Tap - Tools for Raising Capital and Structuring Your Exit

This session will walk you through the key legal steps to build a business that’s ready for investment and eventually for sale. We will dive into the legal side of raising capital. From friends and fa...

29 Marras 202538min

From Brewer to Boss: Leadership Skills Brewed for You

From Brewer to Boss: Leadership Skills Brewed for You

Making great beer doesn’t automatically mean you’re ready to lead people—but in most breweries, that’s exactly what happens. Talented brewers, servers, and production crew get promoted into leadership...

26 Marras 202536min

How to Build a Brewery Budget You’ll Actually Use

How to Build a Brewery Budget You’ll Actually Use

Say goodbye to boring spreadsheets and hello to a budgeting process that actually works. In this workshop, we’ll show you how to create a practical, profit-driven brewery budget using real numbers, ea...

24 Marras 202557min

Craft Under Pressure: Strategic Marketing to Survive and Scale in Craft Beer

Craft Under Pressure: Strategic Marketing to Survive and Scale in Craft Beer

2024 saw more brewery closings than openings. Uncertainty is growing around rising costs and tariffs. Production is down. Consumers are looking for more diverse offerings, including non-alcoholic. Ind...

22 Marras 202558min

Marketing Rules for Every Beverage Product You Sell

Marketing Rules for Every Beverage Product You Sell

We know that you know beer! But what if you’re adding additional product categories? This presentation aims to give you a solid understanding of the rules and regulations around the advertising and ma...

19 Marras 202546min

How to Prepare for CBP Connects New Orleans

How to Prepare for CBP Connects New Orleans

CBP Connects New Orleans is almost here, happening December 8–10. Join us for a conversation with some of our event speakers and partners to hear what you can expect, why you should attend, and how it...

18 Marras 202526min

Streamlining Your Brewery: Lessons from Lawson’s Finest Liquids

Streamlining Your Brewery: Lessons from Lawson’s Finest Liquids

Breweries are under pressure—tight margins, unpredictable production, and old ways of managing inventory, compliance, and procurement that just aren’t cutting it anymore. In this session, we’ll explor...

17 Marras 202558min

Would You Do It Again? Stories and Takeaways

Would You Do It Again? Stories and Takeaways

Every big decision comes with lessons, some you are glad you learned and others you wish you could have avoided. In this panel, brewery owners and managers share the moves they have made, from expansi...

15 Marras 20251h

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
herrasmieshakkerit
ostan-asuntoja-podcast
hyva-paha-johtaminen
rss-rahamania
rss-lahtijat
rss-doulapodi
rss-sisalto-kuntoon
rss-tarkeista-asioista-2
rss-paasipodi
rss-sami-miettinen-neuvottelija
rahapuhetta
rss-muutoksenanatomiaa-podcast
rss-rentotapaus
rss-uppoava-vn-laiva
rss-bisnesta-bebeja
rss-ammattipodcast