All Hands on Tech with Digital Nova Scotia29 Huhti 2025

Successful Storytelling: Rewriting the Work-Life Balance Narrative with amPR

In this heartfelt and inspiring episode of All Hands on Tech, host Eilish Bonang-Smith speaks with Ashley MacInnis, founder of AMPR, a communications and PR consulting firm built on the power of strategic storytelling. Ashley shares her journey from being laid off while pregnant to launching her own business, and how that leap of faith became the foundation for a career centred on helping others show up authentically across platforms.

Ashley opens up about the challenges and triumphs of entrepreneurship, offering a candid look at what it means to grow a business while raising a young family. From working at the rink during hockey games to taking client calls during nap time, her story is a relatable and powerful example of balancing ambition with the realities of parenting.

Throughout the episode, she reflects on her values—authenticity, resilience, and community—and how they guide her approach to both life and work. Her passion for storytelling is clear, and she explains how helping clients connect with their audiences through meaningful narratives is what fuels her work at AMPR. She also shares new directions for her business, including a growing focus on digital ads and a forthcoming book designed to help small businesses take control of their own communications.

This conversation is a must-listen for entrepreneurs, creatives, and anyone navigating the winding path of career and family life. Ashley’s perspective is honest, encouraging, and a reminder that success doesn’t always follow a straight line. Tune in to hear why she believes the best stories—the ones worth telling—often start in the most unexpected ways.

Learn more about amPR Inc: https://ampr.co/
Visit Digital Nova Scotia: https://digitalnovascotia.com/

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