Build Your Copywriting Business30 Huhti 2025

How Do I Write an About Page? [Copywriting Tips] (Episode 227)

About pages are SO important: They’re often the most visited page after the homepage.

But so many copywriters get the purpose of these pages so, so backwards.

As CCA students know, we often laugh that the “about” page is not about you. (Or, if you’re writing the page for your client, not about them.)

Effective about pages convey to the user what the company can do for them.

Why should they go with this business over a competitor?

Why should they trust this business to solve their challenge or fulfill their need?

On today’s episode of the Build Your Copywriting Business podcast, Kate and I are giving examples of the types of things you might include on an about page and key elements you need consider any time you’re writing an about page.

So, if you want to make sure you’re nailing all the key elements of these pages (and what you NEED to consider any time you’re writing an about page), then listen now so you’re prepared to knock your next about page out of the park.

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Mentioned in the Episode

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3 Keys to Unlimited (Really!) Copywriting Success (Episode 288)

I know: the 3 keys to unlimited (really!) copywriting success sounds like a big promise. But we (really!) follow through on it. And frankly, these are the steps for success at anything, not just cop...

8 Heinä 50min

Write Case Studies That Get Clients Clamoring to Work with You (Episode 287)

Any guesses on the fastest way to make people believe what you’re selling? Show them proof. That’s exactly what case studies do. And it’s why case studies are one of the most valuable pieces of cop...

1 Heinä 26min

Why VIP Days Make 0 Sense for Copywriters (Episode 286)

A client hires you for a “VIP day.” Suddenly, you’re tasked with: Kicking off the projectWriting a creative briefComing up with a strong conceptOutlining the copy Writing the copy (for how many deli...

24 Kesä 27min

She Used Her Pet PR Background to Build Her Copywriting Business - Carol's Story (Episode 285)

Raise your hand if you’ve ever thought any of the following: “It’s too late.”“I should have done that years ago.”“I’m too old now.” Well, where did that idea come from? If you’ve got 5, 10, 20+ year...

17 Kesä 35min

What if Someone Could Find Clients for You? (Episode 284)

Time to put on your business owner hat: Would you pay someone to clean your house?What about do your grocery shopping?What if someone could find clients for you? Would that be worth it for you? On t...

10 Kesä 17min

Copywriting Pricing Guides Are Complete Garbage (Episode 283)

How much does a banana cost for you? At Trader Joe’s they may be 26 cents (maybe a bit more for organic). At Whole Foods they may be around 70 cents. But a banana costs relatively the same amount ...

3 Kesä 37min

The To-Do List Trap (Episode 282)

Do you love a to-do list as much as I do? I loooove a to-do list. Well, mostly I love checking things off that list. But on this week’s Build Your Copywriting Business podcast episode, Kate and I ...

27 Touko 36min

Finding Copywriting Success with ADHD - Caleb's Story (Episode 281)

Like many Comprehensive Copywriting Academy students, Caleb was a burnt out teacher looking for a different career. On this Build Your Copywriting Business podcast episode, he’s generously sharing ho...

20 Touko 31min