Brand Love in a Tariff World: Why Customers Still Pay More for You

Brand Love in a Tariff World: Why Customers Still Pay More for You

This week, Mal covers everything from nostalgic sneakers to AI creativity—and why some brands are thriving while others are tanking. Crocs and Adidas are tapping into comfort, culture, and collabs to surge in sales. Meanwhile, Gucci and Setire are feeling the pinch of global uncertainty.


Plus, Adobe’s new Firefly AI tools are here to make your content stand out (finally), and we unpack brand loyalty data that reveals just how much extra customers are willing to pay for a brand they love. Spoiler: it’s a lot.


In this episode:


  • Crocs’ first Aussie concept store and why they’re a Gen Z staple

  • Adidas’s comeback: How retro kicks saved the day

  • Gucci’s sales tumble—and what it says about luxury’s future

  • Adobe Firefly: A creative upgrade or more AI fluff?

  • 68% of customers say they’re loyal—but what really earns that loyalty?

  • The 3 must-haves for creating a brand people will pay 25% more for


Peak season is coming fast. Is your strategy ready?




Follow Mal

LinkedIn: https://www.linkedin.com/in/malchia/

Website: malchia.com


Follow Ecom Nation

LinkedIn: https://www.linkedin.com/company/ecom-nation/

Website: ecomnation.com.au


Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(156)

Ooshies, AI Music Bans and a Golf Brand's Worst Week: TWIE 151

Ooshies, AI Music Bans and a Golf Brand's Worst Week: TWIE 151

Solo week. Alex is off carving up the slopes in New Zealand (allegedly back next week — you said that last week too), which means it's just Mal, a jam-packed lineup, and a moment to mark a brutal 48 h...

1 Syys 14min

Why City Chic's 'Forced' Retreat From the US Might Be Its Best Move Yet

Why City Chic's 'Forced' Retreat From the US Might Be Its Best Move Yet

Episode 150 — and Mal's flying solo this week with Alex over in New Zealand, so the proper 150th milestone celebration is on hold until next week. In the meantime, it's a big one: seven stories, four ...

26 Elo 21min

The Iconic's Profit Jumped 53%. Guess Who Paid For It.

The Iconic's Profit Jumped 53%. Guess Who Paid For It.

19 Elo 24min

The IP Survives, The Customers Don't: Inside Stax's Rescue

The IP Survives, The Customers Don't: Inside Stax's Rescue

Mal's calling in from a Bali sunrise mid-reset before Q4 hits — squirrels, banana trees, the lot — while Alex is back in Adelaide mopping up after cars got swept down a creek in the weekend's flash fl...

12 Elo 20min

AusPost Wants You to Build an Ecosystem. Its Own Data Says Build a Discount Habit.

AusPost Wants You to Build an Ecosystem. Its Own Data Says Build a Discount Habit.

This week Mal's flying solo — Alex is out, so it's just opinions, no pushback. It's a mixed bag: a couple of quick cost-and-consequence stories, then three deep dives that all circle the same question...

5 Elo 20min

Kogan Gets Caught Comparing Itself to Itself

Kogan Gets Caught Comparing Itself to Itself

Mal and Alex are back this week still hoarse from two big days on the podcast stage at Online Retailer and the ORIAS — congrats to The Iconic on a first-time Online Retailer of the Year win, and to Be...

29 Heinä 21min

They Took Your Money and Told You to Call Your Bank

They Took Your Money and Told You to Call Your Bank

It's bloody freezing, we're one week out from Online Retailer in Sydney (expect an impromptu Qantas Lounge recording), and before the conference chaos kicks off we've got a genuinely grim week of reta...

14 Heinä 19min

Betts, Stax, Depop's Fee War & the Accent Group Takeover

Betts, Stax, Depop's Fee War & the Accent Group Takeover

We're on the other side of EOFY and into the thick of H2 — and Australian retail served up one of its messiest weeks in a while. Two heritage-adjacent brands hit crisis on the very same day, a resale ...

7 Heinä 19min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
mimmit-sijoittaa
rss-rahapodi
vallattomat
rss-rahamania
ostan-asuntoja-podcast
hyva-paha-johtaminen
rss-sami-miettinen-neuvottelija
lakicast
sijoituskaverit
rss-avaimet-menestykseen
inderespodi
rss-pinnan-alle
rss-lahtijat
rss-oivalluksia-rahasta-elamasta
rss-esiintymisklinikka
oppimisen-psykologia
leadcast
rss-yritys-ja-erehdys