The Who What Wear Podcast: What Does It Mean To Be An American Fashion Designer in 2025? Featuring Sergio Hudson, Jackson Wiederhoeft, and Allina Liu
Second Life30 Huhti 2025

The Who What Wear Podcast: What Does It Mean To Be An American Fashion Designer in 2025? Featuring Sergio Hudson, Jackson Wiederhoeft, and Allina Liu

What does it take to make it as an independent designer today? Is New York Fashion Week dead? This week, Who What Wear Associate Features Editor Ana Escalante breaks down her recent piece for our Spring Issue about the state of the fashion industry—and what it feels like to be an American fashion designer in 2025. She and Editorial Director Lauren Eggertsen discuss why Ana wanted to explore this topic given the current sociopolitical climate, and what she learned from meeting with a half dozen American designers. Plus, Ana shares snippets from her interviews with Business of Fashion senior correspondent Sheena Butler-Young, as well the designers themselves, including Sergio Hudson, Jackson Wiederhoeft, and Allina Liu. They dive into their hopes and fears for the industry, the challenges they’re facing right now, and more. Shop our editor's picks here!

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The Who What Wear Podcast: New York Fashion Week F/W 25 Recap

The Who What Wear Podcast: New York Fashion Week F/W 25 Recap

New York Fashion Week F/W 25 just wrapped up, and our Editorial Director Lauren Eggertsen and Associate Director of Special Projects Kristen Nichols are here to break everything down. They’re covering...

12 Helmi 202529min

Marissa Vosper: Co-Founder of Negative Underwear

Marissa Vosper: Co-Founder of Negative Underwear

Marissa Vosper is the co-founder of the cult-favorite intimates brand Negative Underwear. She studied political science and Spanish in college and started off her career in brand consulting. Vosper wo...

10 Helmi 202559min

The Who What Wear Podcast: Inside the Creation of Simkhai’s Upcoming F/W 25 Collection With Jonathan Simkhai

The Who What Wear Podcast: Inside the Creation of Simkhai’s Upcoming F/W 25 Collection With Jonathan Simkhai

Jonathan Simkhai, the creative director of Simkhai, founded his eponymous line in 2010. Critics and customers alike took notice; in 2015, he won the CFDA/Vogue Fashion Fund, and in the years since, hi...

5 Helmi 202523min

Tiffany Lopinsky: Co-Founder and COO of ShopMy

Tiffany Lopinsky: Co-Founder and COO of ShopMy

Tiffany Lopinsky is the co-founder and chief operating officer of ShopMy, the groundbreaking tech company that is the preeminent platform used by content creators to share and monetize their product r...

3 Helmi 202552min

The Who What Wear Podcast: Discovering Fashion's Next Big Thing With Up Next Designer Founder Albert Ayal

The Who What Wear Podcast: Discovering Fashion's Next Big Thing With Up Next Designer Founder Albert Ayal

Albert Ayal is the founder of Up Next Designer, an influential Instagram account highlighting the most exciting emerging designers in fashion. Ayal got his start in fashion PR, and in 2019, he opened ...

29 Tammi 202528min

Gwen Whiting: Co-Founder of The Laundress and Founder of The Fill Club

Gwen Whiting: Co-Founder of The Laundress and Founder of The Fill Club

Gwen Whiting is the co-founder of The Laundress and founder of the new private members cleaning community The Fill Club. Gwen studied textile design in college and started her career at Ralph Lauren w...

27 Tammi 202548min

The Who What Wear Podcast: Makeup Artist Joey Maalouf's Step-by-Step Guide to Revitalizing Your Everyday Makeup Routine

The Who What Wear Podcast: Makeup Artist Joey Maalouf's Step-by-Step Guide to Revitalizing Your Everyday Makeup Routine

Joey Maalouf is a makeup artist and creative consultant who works with celebrities like Goldie Hawn, Rachel Zoe, Lisa Rinna, and Molly Sims. On top of his red carpet and editorial work, he offers incr...

22 Tammi 202540min

Kara Brothers: Starface World President

Kara Brothers: Starface World President

Kara Brothers is the president of the mold-breaking skincare solutions company Starface World. She studied English in school and spent the early years of her career trying to find an industry and role...

20 Tammi 202551min

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