The Who What Wear Podcast: What Does It Mean To Be An American Fashion Designer in 2025? Featuring Sergio Hudson, Jackson Wiederhoeft, and Allina Liu
Second Life30 Huhti 2025

The Who What Wear Podcast: What Does It Mean To Be An American Fashion Designer in 2025? Featuring Sergio Hudson, Jackson Wiederhoeft, and Allina Liu

What does it take to make it as an independent designer today? Is New York Fashion Week dead? This week, Who What Wear Associate Features Editor Ana Escalante breaks down her recent piece for our Spring Issue about the state of the fashion industry—and what it feels like to be an American fashion designer in 2025. She and Editorial Director Lauren Eggertsen discuss why Ana wanted to explore this topic given the current sociopolitical climate, and what she learned from meeting with a half dozen American designers. Plus, Ana shares snippets from her interviews with Business of Fashion senior correspondent Sheena Butler-Young, as well the designers themselves, including Sergio Hudson, Jackson Wiederhoeft, and Allina Liu. They dive into their hopes and fears for the industry, the challenges they’re facing right now, and more. Shop our editor's picks here!

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Kathryn Duryea: Year & Day Founder and CEO

Kathryn Duryea: Year & Day Founder and CEO

After working as a special assistant at the White House, then in brand marketing for companies like Tiffany & Co., Kathryn Duryea started Year & Day, which is shaking up the tableware space with its chic, minimal plates, flatware, and glasses.

20 Touko 201949min

Life Lessons | Karla Welch: Hollywood Stylist, Designer, and Founder of X Karla

Life Lessons | Karla Welch: Hollywood Stylist, Designer, and Founder of X Karla

Karla Welch is the in-demand stylist behind some of the biggest names in entertainment, from Justin Bieber to Tracee Ellis Ross to Elisabeth Moss. In the first episode of the Life Lessons series, listen to how she got her start in the industry, ramping her way up from scrappy shoots to working on Apple’s memorably iPod commercials and eventually taking on clients as a personal stylist. She’s had a serious effect on celebrity fashion, and she’s also changing the way we get dressed by way of her cool, in-demand collaborations with brands like Levi’s and Hanes.

15 Touko 201953min

Erica Chidi Cohen: Loom Co-Founder and CEO, Doula, and Author

Erica Chidi Cohen: Loom Co-Founder and CEO, Doula, and Author

Erica Chidi Cohen is the co-founder and CEO of Loom, the Los Angeles–based empowered education and wellness center that focuses on everything from periods to parenting. In the latest episode of Second Life, listen to how she parlayed a background in the culinary and fine art worlds into becoming a doula and eventually co-founding Loom, where she’s helping people truly understand their bodies in a feminist, inclusive, sex-positive, and fact-based way.

13 Touko 201951min

Reshma Saujani: Girls Who Code Founder & CEO, Author, and Activist

Reshma Saujani: Girls Who Code Founder & CEO, Author, and Activist

Reshma Saujani once had political aspirations, even becoming the first Indian American woman to run for Congress. Now, she's the CEO and founder of Girls Who Code, a nonprofit that aims to close the gender gap in technology. Learn about her inspiring career path on Second Life.

6 Touko 201945min

Sarah Gibson Tuttle: Olive & June Founder and CEO

Sarah Gibson Tuttle: Olive & June Founder and CEO

What happens when you leave an established finance career in NYC to open a nail salon in Los Angeles? Olive and June founder Sarah Gibson Tuttle has some answers. She had spent 10 years working as an equity sales trader at JPMorgan and Morgan Stanley when she noticed a white space in the beauty industry. Listen to Second Life to hear her story.

29 Huhti 201952min

Sarah Lee: Glow Recipe Co-Founder and Co-CEO

Sarah Lee: Glow Recipe Co-Founder and Co-CEO

Korean skincare expert and Glow Recipe co-founder Sarah Lee spent years in the corporate beauty world at L'Oreal Paris before making the leap to start her own company, which has created cult products that have sold out numerous times on Sephora. Learn about her fascinating career journey on the newest episode of Second Life.

22 Huhti 201953min

Lykke Li: Singer, Songwriter, and Yola Mezcal Co-Founder

Lykke Li: Singer, Songwriter, and Yola Mezcal Co-Founder

Swedish singer-songwriter Lykke Li has more on her plate than just her music career. In the newest episode of Second Life, she tells Hillary Kerr about co-founding an all-female mezcal brand called Yola Mezcal, which aims to economically empower women in Oaxaca.

15 Huhti 201955min

 Shay Mitchell: Actress, Author, Producer, and Entrepreneur

Shay Mitchell: Actress, Author, Producer, and Entrepreneur

Acting on not one but two hit shows may be satisfying enough for some, but Pretty Little Liars and You star Shay Mitchell is determined to pursue a variety of other interests. She's already written a YA novel and has developed a successful YouTube lifestyle channel, but now she's pivoting once again to travel entrepreneurship.

8 Huhti 201954min

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