Tariffs, Trump, TikTok: What’s going to happen to ads in 2025?

Tariffs, Trump, TikTok: What’s going to happen to ads in 2025?

There are all kinds of ways to measure the health of an economy. The one I rely on is ad spending. One reason for that is simple: I work in ad-supported businesses, so I want to know about things are going to affect me personally. A less self-interested reason: The health of the ad business is tied directly to the way companies feel about their overall health. So if things turn south, you’ll often see it in falling ad spend. And as the industry gets increasingly digital, that means it’s that much more responsive to changes in the economy: When the pandemic hit 5 years ago, ad spend all but disappeared for a couple months — and then roared back once companies realized how much spending had shifted online. So that’s the background for my chat with Smartly CEO Laura Desmond, who I often rely on for a state-of-the-state when it comes to the ad industry. Desmond is a longtime ad biz veteran, and at her current gig she works directly with digital clients, helping them figure out where to place their money and the best way to optimize their campaigns. So she’s got excellent insight into the most sensitive spenders in the market. Desmond’s takeaway: Long-term changes like a possible TikTok ban just don’t show up on most advertisers’ radars. But potential tariff impacts, which could hit by late May, could be a big hit — if they materialize. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Taylor Lorenz on TikTok, Twitter … and Tumblr

Taylor Lorenz on TikTok, Twitter … and Tumblr

Taylor Lorenz writes about internet culture for The Atlantic, and talks to Peter Kafka about how she fell in love with Tumblr, why all the kids are now on TikTok, and why Twitter is broken. She also talks about the ‘influencer industry’ and why understanding the mechanics of how people consume news is crucial.  And she schools Peter on internet circa 2019: micro-memes on Facebook, authenticity on Instagram, and what’s a tea account, anyway? Learn more about your ad choices. Visit podcastchoices.com/adchoices

8 Elo 201959min

John Harris, co-founder of Politico

John Harris, co-founder of Politico

John Harris talks to Peter Kafka about how he helped start Politico, how its subscription model works, and owning your mistakes. Also Donald Trump’s relationship with the media, and his obsession with the intricacies of coverage.  Learn more about your ad choices. Visit podcastchoices.com/adchoices

1 Elo 201945min

Splice's Steve Martocci wants to remake the music business + All things Amazon with Recode's Jason Del Rey

Splice's Steve Martocci wants to remake the music business + All things Amazon with Recode's Jason Del Rey

Steve Martocci talks to Peter Kafka about his venture, Splice, a platform for digital music creation, and why big name artists and teenagers alike are using it to share pieces of music and their creative process. Martocci also talks about his previous business GroupMe, a group messaging app ahead of its time. Learn more about your ad choices. Visit podcastchoices.com/adchoices

25 Heinä 20191h 4min

Chuck Klosterman on Trump, Twitter and cancel culture - and his new book

Chuck Klosterman on Trump, Twitter and cancel culture - and his new book

Journalist and author Chuck Klosterman is back to talk all things pop culture and politics with Recode’s Peter Kafka. Their wide-ranging chat touches on Trump, Twitter, cancel culture, keeping up (or not) with pop culture and paying college athletes. They also talk about “Raised in Captivity” Klosterman’s, new book of (very) short stories, which he describes as “fictional nonfiction”. You can buy that here: https://www.amazon.com/Raised-Captivity-Nonfiction-Chuck-Klosterman/dp/0735217920 Learn more about your ad choices. Visit podcastchoices.com/adchoices

18 Heinä 201955min

Media mogul watch at Sun Valley with Dylan Byers + Erin Lee Carr on making true crime documentaries

Media mogul watch at Sun Valley with Dylan Byers + Erin Lee Carr on making true crime documentaries

Sun Valley’s annual gathering of billionaires is happening this week, and NBCU’s Dylan Byers is covering it. Byers talks to Peter Kafka about the tech and media leaders there, and what to cover when there’s not a lot to cover.The main conversation in this episode is with Erin Lee Carr, whose most recent film is ‘I Love You, Now Die,’ a documentary about the Michelle Carter texting suicide case. She talks in depth about the painstaking process of making this doc, from gathering footage in the courtroom to talking to the victim’s families. And …. The best advice from her father, the late, great David Carr. Learn more about your ad choices. Visit podcastchoices.com/adchoices

11 Heinä 201949min

The Texas Tribune’s secret sauce, with Emily Ramshaw

The Texas Tribune’s secret sauce, with Emily Ramshaw

Editor-in-chief Emily Ramshaw talks to Peter Kafka about the crisis in local news - and why The Texas Tribune stands apart from it. They discuss what it means to be a non-profit news organization - for coverage, audiences, and revenue. Also: how she stepped into the role of E-I-C, her approach to running the newsroom, and why diversity, and entrepreneurship matter in journalism. Learn more about your ad choices. Visit podcastchoices.com/adchoices

4 Heinä 201945min

How Roger Ailes built Fox News - and how Gabriel Sherman turned Ailes’ story into a TV show

How Roger Ailes built Fox News - and how Gabriel Sherman turned Ailes’ story into a TV show

Journalist Gabriel Sherman talks to Peter Kafka about his biography of Fox News' Roger Ailes, which has just been made into a Showtime series with Russell Crowe. He talks about how he wrote the book despite Ailes' pushback and intimidation tactics. Also: how Ailes built up Fox News, and how he might react to the network's relationship to the Trump Whitehouse if he were still alive today. And ...  on working (or not) with Russell Crowe on the set of 'The Loudest Voice in the Room.'  Learn more about your ad choices. Visit podcastchoices.com/adchoices

27 Kesä 201940min

Vimeo’s Anjali Sud shifted the company’s strategy — and became its CEO + The Atlantic’s Derek Thompson on the limits of the ‘attention economy’

Vimeo’s Anjali Sud shifted the company’s strategy — and became its CEO + The Atlantic’s Derek Thompson on the limits of the ‘attention economy’

Anjali Sud, CEO of Vimeo talks to Peter Kafka about how she changed things up at Vimeo, working with Barry Diller, and how she came to the top job.  More content on this episode: a conversation with writer Derek Thompson about why Google, Facebook are looking for new markets beyond media; also, his new podcast Crazy/ Genius.  Learn more about your ad choices. Visit podcastchoices.com/adchoices

20 Kesä 20191h 20min

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