150. Why No One’s Booking Your Airbnb - Interview with Dawn Asher

This week I can’t wait for you all to hear from Dawn Asher from The Olive Jar, an experiential marketing and branding studio for STRs. We’ve all heard over and over and over again how critical branding is… but how do you actually brand your listing when you don’t have the budget and resources that giant million dollar brands do?! Dawn has decades of experience in this field, and she’s responsible for a lot of the special moments that have made you feel connection with some of your favorite brands. After a big career shift and leaving the corporate world to move into entrepreneurship, Dawn has found a way to bring her years of expertise to the world of STRs. She walks us through: 1. How to create a brand for your listing 2. How to make your listing more memorable 3. How to make your guests feel an emotional connection with your property 4. And most importantly, how to do this affordable and with a small team! Read to the blog post about Level Up Your Listing mentioned in this episode. Connect with Dawn here Book a free call with The Olive Jar Subscribe to the newsletter Thank you to my sponsors! Lodgify - ⁠Link⁠ Receive 20% off Lodgify’s most powerful plans with code NoVacancy20 at checkout Proper - ⁠Link⁠ Visit the link to claim your free risk assessment with Proper. Learn more about your ad choices. Visit megaphone.fm/adchoices