Best and Worst Cleantech Ad Campaigns of All Time

Best and Worst Cleantech Ad Campaigns of All Time

The clean energy industry may not have a lot of money to spend collectively on advertisements. But over the years, we've seen numerous TV ads, infographics, slogans, and all kinds of marketing campaigns from individual companies.

So this week, we are going to rank some of our favorite – and least favorite – marketing efforts. We'll also debate the perennial question: do we need a "Got Milk" campaign for clean energy?

We're joined by Tor Valenza, a marketing expert better known as Solar Fred. Tor founded the marketing firm UnThink Solar and is currently the director of marketing at SepiSolar.

Firstly, what is unique about clean energy that makes branding so important – yet so hard? Then, what are the best marketing campaigns in history outside of energy? Why are they so good? Finally, we’ll pick our favorite and least favorite ads or marketing campaigns in cleantech.

Below are links to our picks for best and worst campaigns.

Best non-cleantech campaigns:

Our favorite cleantech ads or pop-culture placements:

Our least favorite cleantech ads or campaigns:


This podcast is supported by Wunder Capital, the easiest way to invest in large-scale solar energy projects across the U.S. With Wunder, you can help finance renewable energy projects while earning up to 7.5 percent annually. Get started here to diversify your portfolio and support American solar projects.

This podcast is brought to you by Shoals, the gold standard for solar and storage balance-of-systems solutions. Learn more about how Shoals can make your project operate at the highest level.

Subscribe to The Interchange podcast via Apple Podcasts, Google Podcasts, Stitcher or wherever you find your audio content.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jaksot(342)

It’s turbulent times for the wind sector in the US, but the outlook is better across the pond. What can the US learn from Europe?

It’s turbulent times for the wind sector in the US, but the outlook is better across the pond. What can the US learn from Europe?

Nearly 150 days into President Trump’s second term, the outlook for wind energy in the United States - particularly offshore wind - is increasingly bleak. Trump had pledged to end offshore wind develo...

3 Kesä 202541min

$8 billion in clean energy projects were cancelled this year. Can the US clean energy market survive tariff uncertainty?

$8 billion in clean energy projects were cancelled this year. Can the US clean energy market survive tariff uncertainty?

The US is risking ceding global market share of clean energy to China, permanently.New tariffs, put in place one day then removed the next. Rising costs for everything along the supply chain. The US c...

20 Touko 202543min

What’s the biggest mistake clean energy developers make when chasing tax equity? | Sponsored content from Foss and Company

What’s the biggest mistake clean energy developers make when chasing tax equity? | Sponsored content from Foss and Company

Tax equity plays a significant role in clean energy finance, but are developers using it effectively, or are they stumbling over complexities and recent changes? Sylvia Leyva Martinez is joined by Bry...

7 Touko 202530min

An energy podcast crossover: Energy Gang and Interchange Recharged join forces to discuss flexibility on the power grid: why it is so important, and how to create it

An energy podcast crossover: Energy Gang and Interchange Recharged join forces to discuss flexibility on the power grid: why it is so important, and how to create it

They called the film Avengers: Infinity War the most ambitious crossover event in history. We can’t quite make the same claim, but at Wood Mackenzie’s 2025 Solar and Energy Storage Summit, we did reco...

30 Huhti 202539min

In uncertain times, is a greater reliance on battery storage what’s needed? And how can developers better prepare for it? | Recorded live at Wood Mackenzie’s Solar & Energy Storage Summit

In uncertain times, is a greater reliance on battery storage what’s needed? And how can developers better prepare for it? | Recorded live at Wood Mackenzie’s Solar & Energy Storage Summit

Wood Mackenzie’s 18th Solar and Energy Storage summit is back, in Denver this week. If you can’t make it, don’t worry – we have all the debate and key insight you need to know here on the podcast. Rec...

25 Huhti 202536min

Solar and energy storage experts debate the current market: what have we seen in the first quarter of 2025?

Solar and energy storage experts debate the current market: what have we seen in the first quarter of 2025?

Wood Mackenzie’s 18th Solar and Energy Storage summit is back, in Denver this week. If you can’t make it, don’t worry – we have all the debate and key insight you need to know here on the podcast.Reco...

24 Huhti 202550min

It’s uncertain times in solar and storage. How can we use smarter grid optimisation to give developers some assurance? | Recorded live at SESS 2025

It’s uncertain times in solar and storage. How can we use smarter grid optimisation to give developers some assurance? | Recorded live at SESS 2025

Over the past couple of years unprecedented low prices for solar panels have spurred incredible growth. But there’s a big shift underway. In this special episode of the show, recorded live from the st...

24 Huhti 202528min

Are current legal frameworks too restrictive for CCUS projects? What permitting and tax credit reform needs to happen to make things easier?

Are current legal frameworks too restrictive for CCUS projects? What permitting and tax credit reform needs to happen to make things easier?

“If you don't think in 15 years that we're going to value decarbonisation, or if you're worried about the 45Q, it's pretty tough to write that multi-billion dollar cheque,” says Peter Findlay, Directo...

8 Huhti 202546min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
rss-sisalto-kuntoon
rss-rahamania
ostan-asuntoja-podcast
herrasmieshakkerit
rahapuhetta
sijoituspodi
rss-lahtijat
rss-karon-grilli
oppimisen-psykologia
lakicast
rss-startup-ministerio
rss-bisnesta-bebeja
rss-paasipodi
rss-yrittajan-mindset
rss-viisas-raha-podi
rss-draivi