Getting Discovered in 2025 — Tips from the Producers Behind Benson Boone, GAYLE & ITZY
Producer Points3 Touko 2025

Getting Discovered in 2025 — Tips from the Producers Behind Benson Boone, GAYLE & ITZY

🎙 Getting Discovered in 2025 — Tips from the Producers Behind Benson Boone, GAYLE & ITZY
On this roundtable episode of Producer Points, we’re diving into one of the most asked (and misunderstood) topics in the industry: how do producers actually get discovered today?

In 2025, A&Rs aren’t digging through SoundCloud — they’re watching reels, scanning analytics, and scouting self-released music. So where should producers focus their energy if they want to break through?

Host Justin Gammella is joined by two producers who’ve navigated both traditional and modern paths to success:
🔹 Alina Smith – One half of LYRE Music Group, with credits for ITZY, Red Velvet, and Betty Who. Alina built a global career through writing, branding, and leveraging social content.
🔹 Stephen Conley – Gold-certified producer, songwriter, and mixer with credits including Benson Boone and GAYLE. Known for combining emotional clarity with technical excellence.

In this episode, we cover:
🎵 Social media vs. word of mouth — what’s actually working
🎵 Why your artist project might be the best way to get hired
🎵 Sync, niche fandoms, and overlooked discovery platforms
🎵 Viral content: fluke or strategy?
🎵 Why being “busy online” isn’t the same as building momentum
🎵 What managers and A&Rs actually want to see in 2025

Whether you're grinding in your bedroom or already building momentum, this episode is packed with real insights, honest advice, and modern strategies for getting seen, heard, and hired.

🎧 Listen now wherever you get your podcasts.
🎶 Check out the Producer Points Spotify playlist for featured songs.

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