Craft Beer Professionals3 Touko 2025

THC Beverages: What Keeps Lawyers Awake at Night?

The THC beverage market is a “wild wild west” of regulatory enforcement. What’s legal? What’s illegal? What’s hemp derived THC? What about Delta-8? What do I have to do to make a beverage? How do I sell it? Can I ship it? There are way more questions than answers for beverage producers right now. But, with uncertainty there is opportunity. The market is growing and the margins are good. Now’s the time to get in. Or is it? This presentation will talk about all things that worry me, as a lawyer, about things that can go wrong. Even badly wrong. We’ll talk through the “points to consider” before (or after) you make the leap into THC beverages.

Since founding Beer Law Center, John’s practice has centered on the craft beverage industry. John works with clients to help them achieve their personal and business goals. With a background in chemical engineering and homebrewing, John loves the industry and has dedicated his career to making a difference for artisanal beverage businesses everywhere. John is a BJCP Judge, holds a certification in WSET Level II – Wine and in Beer, and is the US’s only Certified Cicerone Alcohol Attorney. John’s book “Beer Law: What Brewers Need to Know” is also a great reference for anyone in the industry.

Huge thanks to Small Batch Standard + InTouch Labels

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