Advisor Testimonial Regulations —A.U.M.™ LIVE

Advisor Testimonial Regulations —A.U.M.™ LIVE

Navigating the complexities of marketing regulations is a critical challenge for financial advisors, especially in light of the SEC’s updated marketing rules introduced in 2022. These new regulations have opened the door for advisors to use testimonials, endorsements, and other client feedback in their marketing strategies—an opportunity that was previously off-limits. But with this new freedom comes a host of legal considerations. In the latest episode of Kalli Collective’s A.U.M. - Ask Us Marketing™ live stream, sponsored by the Financial Planning Association (FPA), we sit down with legal expert Andrew Shedlock, J.D., from Kutak Rock, to discuss what these changes mean for your practice and how to leverage them without running afoul of FINRA or the SEC.

Andrew brings his extensive experience in securities law to the conversation, offering clear and actionable advice on how advisors can confidently incorporate testimonials into their marketing while staying compliant. He breaks down the legal nuances of the 2022 SEC updates, providing practical tips on what you can and cannot do when it comes to client endorsements. Whether you’re considering using testimonials for the first time or looking to refine your approach in light of the new rules, this episode is a must-watch. Join us to get the expert insights you need to market your advisory practice effectively and legally.

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How Clients Interact With Financial Technology —A.U.M.™ LIVE

How important is your financial technology? Does it really make a difference to your clients? Should you be investing in additional apps and software? Find out in this informative A.U.M.™ episode brou...

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Creating A Testimonial Process —A.U.M.™ LIVE

Creating A Testimonial Process —A.U.M.™ LIVE

As a financial advisor, sharing client testimonials is a little trickier than it is in other industries. How do you navigate SEC regulations while sharing those glowing reviews? And what’s the best wa...

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Implementing Referral Methods into Your Marketing —A.U.M.™ LIVE

Referrals remain one of the top growth strategies for many financial advisors. If you're wondering if you're missing out on referrals because you're focusing on other marketing strategies, then this e...

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Talk To Clients How They Want With DiSC —A.U.M.™ LIVE

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When you’re in the world of financial advising, knowing how to communicate intuitively can be the difference between hitting it off with your clients and closing shop. What if there was a tool to help...

11 Maalis 202433min

How to build a business empire from your podcast —A.U.M.™ LIVE

How to build a business empire from your podcast —A.U.M.™ LIVE

AUM (Ask Us Marketing) is a 30-minute live stream airing every Monday (sans holidays) at noon central, 12 p.m. CST. We delve into a specific marketing topic in each episode. Sometimes it's with an exp...

4 Maalis 202441min

Financial Advisor Marketing Trends —A.U.M.™ LIVE

Financial Advisor Marketing Trends —A.U.M.™ LIVE

Want to be in on the next big thing before it drops? Thanks to Inside Information, you can be! You might not know how to decode the latest TikTok terminology, but you can become fluent in up-and-comin...

12 Helmi 202446min

Webinar Process from Idea to Client Follow-Up —A.U.M.™ LIVE

Webinar Process from Idea to Client Follow-Up —A.U.M.™ LIVE

For advisors looking to establish themselves as reliable resources, hosting a webinar is a move that just makes sense. But where do you start? How do you pick a topic, and how do you make sure your au...

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Marketing Metrics That Matter —A.U.M.™ LIVE

Marketing Metrics That Matter —A.U.M.™ LIVE

As an advisor, you know your way around numbers. But what about your social media and website metrics? If you want to learn the difference between engagement, impressions, reach, and views, and unders...

29 Tammi 202428min

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