The Powell Movement7 Heinä 2023

TPM Episode 338: Joe Johnson, Ski Marketing Guru

Joe Johnson has mastered the desk jockey hustle as he's gone from dream job to dream job. While he spends a lot of time at his Salomon desk, he's not chained to it. He's an industry dark man, a behind-the-scenes ideator of some innovative marketing campaigns by some of the biggest resorts and brands out there. On the podcast, we talk about his first passion, basketball, his incredible list of jobs: tourism, resort, agency, and brand gigs, his near-death fall, and a lot more. It's the first business episode in a while, and Digi Dave Amirault asks the Inappropriate Questions.

Joe Johnson Show Notes:

3:00: Sneakerhead, Tonasket, WA, basketball, college scholarship, Internships, and Visit Spokane

14:00: Quitting Visit Spokane during the 2009 recession, being a broke, digital hired gun at Solitude, playing catch up on the mountain, leaving Solitude.

21:30: Rollerblade: They invented inline skating and make the best skates on the planet.

Best Day Brewing: All of the flavor of your favorite IPA or Kolsch, without the alcohol, the calories and sugar.

Elan Skis: Over 75 years of innovation that makes you better.

23:30: Recruited by The Canyons, The Ultimate Mountain Gig, his life-changing accident, Outside Media, office at Alta

37:00: Stanley: Get 30% off site wide with the code pmovement

Peter Glenn Ski and Sports: Over 60 years of getting you out there.

39:00: His insane Outside Media account list, developing relationships with athletes, competing brands, and leaving Outside

46:00: Sun Valley to Salomon, travel, marketing toolboxes, big picture items, and money

60:00: Inappropriate Questions with Digi Dave Amirault

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Jaksot(497)

TPM Episode 497: Zeb Powell, Pro Snowboarder, Culture-Shifter

Zeb Powell is the present and future of style in snowboarding and this week, it's a Powell-on-Powell episode aka Two Powell's One Pod. Like everyone, I've been blown away by what Zeb does on a 200cm+ ...

10 Elo 1h 8min

TPM Episode 496: Markus Eder, Italian Olympian, FWT World Champion, Legend

Markus Eder is the final European skier on the podcast and he's arguably the most important. Markus's career took off after he won an internet wild card to Nine Knights in 2010, then it exploded even ...

3 Elo 1h 21min

TPM Episode 495: Eric Pollard, Skiing Visionary, Legend

Eric Pollard has had a bigger impact than almost anyone in skiing over the last 25 years. From being one of the pioneering switch and rail riders of the late 90's, to his mind-blowing ski designs, to...

27 Heinä 1h 33min

TPM Episode 494: Lisa Hudson, Action Sports Visionary

Lisa Hudson was a professional beach volleyball player and champion for women's volleyball before she started blazing a trail for women in action sports. Starting with the gravy days of Airwalk in the...

20 Heinä 1h 18min

TPM Episode 493: Glen Plake Grand Finale

Glen Plake is the most legendary, the most known skier of our time—maybe of all time—and I've interviewed him more than anyone. But this podcast series couldn't end without a final Plake episode, and ...

13 Heinä 1h 20min

TPM Episode 492: Elan Factory Tour and Trip

Elan Skis is a longtime sponsor, and they have been telling me for years that I would be visiting their factory in Slovenia to see their incredible ski process, factory, and culture. While I was flatt...

6 Heinä 50min

TPM Episode 491: Best of Inappropriate Questions, Final Round

Inappropriate Questions is how I end every show. The idea is that I find a friend of my guest and record 3 questions with them. The questions can be anything that gets the guest to tell a funny, crazy...

29 Kesä 46min

TPM Episode 490: Errol Kerr, Pro Skier, Olympian

Errol Kerr's professional ski career is actually two ski careers. A race part, where he was so close to making the World Cup and the US Alpine Ski Team and the other was his ski cross career, which w...

22 Kesä 1h 4min