Preparing for the Future with Ross Romano Transformative Principal Special 1060

Ross Romano is Managing Director of Communications & Public Affairs for MindRocket Media Group, a strategic advisory firm providing a range of services to companies and institutions operating within the K–20 education and education technology sectors worldwide.

In his current role, Ross oversees all corporate communications for MindRocket, as well as communications and public relations strategy and execution for MindRocket clients. He supervises PR, media relations, social media, and digital marketing efforts, is creative director for editorial content development, and drives significant efforts in partnership development and expansion into new lines of business.

Ross has built a reputation as a creative communications leader with expertise in telling compelling stories via diverse media. He has created and executive produced a number of successful podcast series, created and edited book projects, provided initial platforms to numerous authors, educators, and industry leaders, and more.

Prior to joining MindRocket, Ross spent time as the communications lead for the global education leadership association ASCD, where his media relations and publicity work contributed to multiple national award-winning communications teams. Earlier in his career, he worked in different roles for Major League Baseball, both in the US and internationally. Ross has a BA from The George Washington University, a Master’s of Professional Studies from Georgetown University, and is a member of the Education Writers Association (EWA) and Public Relations Society of merica (PRSA).

• Works with ed tech companies and publishers and schools in K–20 space.
• Comprehensive communication for stakeholders
• When free isn’t really free.
• Start with Empathy
• Recognize startup situation.
• Quick drop off in usage after a week.
• Have a little patience for companies reaching out.
• Before we put them on the do not buy list, let’s have empathy.
• Everybody’s perspective is valid and understood.
• Many different stakeholders have different expectations.
• It works up until what point?
• This is an extra long back to school period.
• Wrap up the school year as best as possible.
• Put the plan in place now and start warming up to it.
• We can’t fail to learn from the challenges facing us right now.
• How to be a transformative principal? Communicating. So important, all the time. If can communicate how I make decisions, it helps them make better decisions too.

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