The Gray Area with Sean Illing5 Heinä 2016

Patrick Brown on plant-meat that bleeds and the science of flavor

Not long ago, I had the chance to eat a burger from a company called Impossible Foods. The burger was delicious. It was juicy, savory, and bloody. Oh, and it was made from plants.Yes, they've created a veggie burger that bleeds. Patrick Brown is the CEO and Founder of Impossible Foods. His company is the Tesla of plant-based meat: they are trying to create a burger that carnivores will prefer to the thing cut from the side of the cow. And they've got some big backers in that effort: Brown has hundreds of millions of dollars from investors including Bill Gates and Google.I sat down with Brown, a biochemist, to talk about the science and business of Impossible Foods. Among other things, we discussed:- Why meat tastes like meat- How to find the flavor of blood in plants - The ways in which the company is mimicking Tesla's strategy for electric cars- The environmental impact of meat, and how plant-based burgers compare- What happens when you break down the individual flavors of your favorite foods- What it means for a food to be "natural"- Why the market for plant-based proteins hasn't developed many premium productsAnd much more. This episode is interesting even if you love your animal protein and will never, ever give it up: we're really talking here about the science of flavor, the business of food, and whether you can combine technology and marketing to change the most entrenched consumer behaviors of all. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(765)

The moral dangers of dirty work

Vox’s Jamil Smith talks with journalist and author Eyal Press about "dirty work" — the jobs Americans do that, as Press explains, can lead workers to perform morally compromising activities unwittingl...

5 Touko 202257min

Did the sexual revolution go wrong?

Sean Illing talks with author and Washington Post columnist Christine Emba about whether or not we need to rethink sex. They discuss why, according to the research and reporting in Emba's new book Ret...

2 Touko 202256min

Who decides how to conserve nature?

Vox's Benji Jones talks with Indigenous leader Kimaren ole Riamit about the role of Indigenous peoples in the conservation movement. Bringing the perspective of his upbringing in the Kenyan Maasai pas...

28 Huhti 202256min

The Philosophers: Loneliness and totalitarianism

Sean Illing talks with professor Lyndsey Stonebridge about the philosopher Hannah Arendt, author of The Origins of Totalitarianism. Arendt might be best known for coining the phrase “the banality of e...

25 Huhti 20221h 1min

The War in Ukraine, Explained — Part 4: The future of Europe

Russia's invasion of Ukraine is one of the biggest and most confusing political events of our lifetimes. We aim to bring some clarity in this special four-part series from Vox Conversations and host Z...

21 Huhti 20221h 2min

Michael Lewis on why Americans distrust experts

Sean Illing talks with writer Michael Lewis about why it is that Americans are so good at producing knowledge, but so bad at identifying and utilizing that knowledge — the central issue of the new sea...

18 Huhti 202256min

The War in Ukraine, Explained — Part 3: The nuclear threat

14 Huhti 202254min

The case for regret

Sean Illing talks with writer Daniel Pink about his book The Power of Regret. They discuss why regret can be not only useful, but potentially the most valuable emotion we have. Daniel and Sean talk ab...

11 Huhti 202249min