Patrick Brown on plant-meat that bleeds and the science of flavor

Patrick Brown on plant-meat that bleeds and the science of flavor

Not long ago, I had the chance to eat a burger from a company called Impossible Foods. The burger was delicious. It was juicy, savory, and bloody. Oh, and it was made from plants.Yes, they've created a veggie burger that bleeds. Patrick Brown is the CEO and Founder of Impossible Foods. His company is the Tesla of plant-based meat: they are trying to create a burger that carnivores will prefer to the thing cut from the side of the cow. And they've got some big backers in that effort: Brown has hundreds of millions of dollars from investors including Bill Gates and Google.I sat down with Brown, a biochemist, to talk about the science and business of Impossible Foods. Among other things, we discussed:- Why meat tastes like meat- How to find the flavor of blood in plants - The ways in which the company is mimicking Tesla's strategy for electric cars- The environmental impact of meat, and how plant-based burgers compare- What happens when you break down the individual flavors of your favorite foods- What it means for a food to be "natural"- Why the market for plant-based proteins hasn't developed many premium productsAnd much more. This episode is interesting even if you love your animal protein and will never, ever give it up: we're really talking here about the science of flavor, the business of food, and whether you can combine technology and marketing to change the most entrenched consumer behaviors of all. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(764)

Elizabeth Kolbert: We have locked in centuries of climate change

Elizabeth Kolbert: We have locked in centuries of climate change

Elizabeth Kolbert covers climate change for the New Yorker. She's the Pulitzer prize-winning author of The Sixth Extinction. And she recently wrote a paragraph I can't stop thinking about. "The proble...

10 Tammi 20171h 22min

Sarah Kliff and Ezra Interview Obama About Obamacare

Sarah Kliff and Ezra Interview Obama About Obamacare

Two weeks before he leaves office, President Obama sits down for a lengthy conversation about the lessons of the Affordable Care Act and the law's uncertain future. Learn more about your ad choices. V...

6 Tammi 20171h 16min

You Ask, Ezra Answers

You Ask, Ezra Answers

At long last, here’s the Ask Ezra Anything episode. You sent in great questions, and I answered as many as I could. To keep me honest — and to make sure I didn’t just talk to myself for two hours — I ...

3 Tammi 20171h 36min

Evelyn Farkas explains the crisis in Syria and the threat of Russia

Evelyn Farkas explains the crisis in Syria and the threat of Russia

From 2012 to 2015, Evelyn Farkas served as Deputy Assistant Secretary of Defense for Russia, Ukraine, and Eurasia, where she was responsible for policy toward Russia, the Black Sea, the Balkans, and C...

27 Joulu 20161h 21min

Tim Wu's interesting, unusual, fascinating life

Tim Wu's interesting, unusual, fascinating life

Columbia law professor Tim Wu makes me feel boring and underaccomplished. He’s been a Supreme Court clerk, a Silicon Valley startup employee, a bestselling author, and a star academic. He coined the t...

20 Joulu 20161h 32min

Ta-Nehisi Coates: "There’s not gonna be a happy ending to this story"

Ta-Nehisi Coates: "There’s not gonna be a happy ending to this story"

Ta-Nehisi Coates is an author at the Atlantic. His book, Between the World and Me, won the National Book Award, and was spoofed on SNL. He's writing the (awesome) Black Panther series for Marvel. He's...

14 Joulu 20161h 44min

Stripe CEO Patrick Collison on management, rationalism, and the enlightenment

Stripe CEO Patrick Collison on management, rationalism, and the enlightenment

Patrick Collison is the 28-year-old CEO of Stripe, the online payments company that was just valued at $9 billion.Haven't heard of Stripe? You've probably used it. Last year, 40 percent of people who ...

6 Joulu 20161h 30min

Award-winning chef José Andrés on cooking, creativity, and learning from the best

Award-winning chef José Andrés on cooking, creativity, and learning from the best

José Andrés isn't just a chef. He's a force. All that talk of how DC is now a hot dining scene? Andrés deserves more than a bit of the credit. He's popularized Spanish tapas through Jaleo, brought El ...

29 Marras 20161h 30min

Suosittua kategoriassa Politiikka ja uutiset

uutiscast
aikalisa
politiikan-puskaradio
viisupodi
ootsa-kuullut-tasta-2
rss-ootsa-kuullut-tasta
tervo-halme
rss-podme-livebox
rss-asiastudio
rss-pinnalla
rikosmyytit
otetaan-yhdet
the-ulkopolitist
rss-kaikki-uusiksi
aihe
linda-maria
et-sa-noin-voi-sanoo-esittaa
rss-ulkopoditiikkaa
rss-mina-ukkola
rss-girls-finish-f1rst