How The Real José Cuervo Invented Modern Tequila
The Sporkful5 Touko

How The Real José Cuervo Invented Modern Tequila

José Cuervo was a real person, and he revolutionized the tequila industry in the early 1900s. He navigated bloody business rivalries, cozied up to a dictator, and survived the Mexican revolution thanks to a daring escape. After that, with his business in shambles, he had to figure out how to sell tequila in Prohibition-era America. His solution would have far-reaching effects for all of Mexico. Today, José Cuervo is the best selling tequila brand in the world, and yet hardly anyone knows the story of this mogul. Why? Journalist and author Ted Genoways tracked down Cuervo’s story, and learned just how much the Mexican government, and the Cuervo family, was trying to keep hidden.

Ted Genoways’ new book is Tequila Wars: José Cuervo and the Bloody Struggle for the Spirit of Mexico.

The Sporkful production team includes Dan Pashman, Emma Morgenstern, Andres O’Hara, Kameel Stanley, Jared O'Connell, and Giulia Leo. Publishing by Shantel Holder.

Transcript available at www.sporkful.com.

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When White People Say Plantation

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The word "plantation" pops up a lot in the food world – Plantation Mint Tea, Plantation Chicken, Plantation Rum. But it's not a culinary term. It doesn't indicate certain spices or cooking methods. So what are white people in food who use this word trying to evoke? Inspired by a piece by food writer Osayi Endolyn, we go on a mission to find out. In the process, we try to learn something about whiteness in America. Transcript available at www.sporkful.com. This episode is from The Sporkful's archives. Normally, this episode and hundreds like it are only available with Stitcher Premium. But in these difficult times, we're releasing it for free — both to help our listeners through quarantine, and to say thanks for continuing to support our show. If you'd like to have access to our entire archive, you can sign up for Stitcher Premium at www.stitcherpremium.com/SPORKFUL, and use the promo code SPORKFUL for a special discount. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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Trailer: Welcome to The Sporkful

Trailer: Welcome to The Sporkful

This podcast isn’t for foodies, it’s for eaters. We have a ton of fun obsessing about food to learn more about culture, science, history, and most importantly—people. In every episode of The Sporkful you’re going to learn something, feel something, and laugh. Winner of the James Beard and Webby Award for Best Food Podcast. Hosted by Dan Pashman, inventor of the pasta shape cascatelli. Subscribe, follow, or favorite now and join us! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

1 Tammi 20202min

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