How paint shapes performance - and how dynamic branding is changing the game

How paint shapes performance - and how dynamic branding is changing the game

Everything that touches an F1 car has an impact on performance - and that includes the paint! But F1 being F1, the paint technology used is far from simple, and is just another area where a competitive advantage can be found.

On this week’s show host Edd Straw and former F1 technical director Gary Anderson speak to Mark Turner from Silverstone Paint Technology and Seamless Digital to reveal the surprising secrets of paint in F1, including how the teams seek to get a performance boost.

Turner also explains the thinking and technology behind the revolutionary ‘dynamic branding’ that appeared on the McLaren in Austin, and why it could be the future of F1 advertising.

Edd and Gary also look ahead to high-altitude Mexico City and the impact that will have on the new-generation aerodynamics of the 2022 cars.

And finally, Gary answers a listener question about a potential brake-by-wire handbrake system.

The Race F1 Tech Show, brought to you by Aramco.

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Jaksot(152)

Assessing Red Bull's recent upgrade and the reason for Cadillac's brake 'cooking'

Assessing Red Bull's recent upgrade and the reason for Cadillac's brake 'cooking'

On the latest episode of The Race F1 Tech Show, Edd Straw and former F1 technical director Gary Anderson take a close look at the upgrade package introduced by Red Bull in Austria, and try to diagnose...

2 Heinä 53min

Is Norris right about Ferrari?

Is Norris right about Ferrari?

After the Barcelona Grand Prix, McLaren's Lando Norris claimed that if Ferrari had the potential to "embarrass" the competition if it had a stronger engine, adding that the red car is "the class of th...

19 Kesä 51min

Is the FIA right to ban active aero for Monaco?

Is the FIA right to ban active aero for Monaco?

The Monaco Grand Prix provides F1 drivers with a unique challenge, but they'll have one less thing to think about this year after the FIA decided that there will be no straight mode zones in the Princ...

4 Kesä 1h

Fixing Ferrari’s risk-averse culture + Dubious 2026 F1 car developments

Fixing Ferrari’s risk-averse culture + Dubious 2026 F1 car developments

On the latest episode of The Race F1 Tech Show, Edd Straw and former F1 technical director Gary Anderson discuss the concept of risk vs reward in grand prix racing, following on from Fred Vasseur's re...

19 Touko 49min

Should the FIA have clamped down on certain Miami upgrades?

Should the FIA have clamped down on certain Miami upgrades?

On the latest episode of The Race F1 Tech Show, Edd Straw is joined by former F1 technical director Gary Anderson to discuss the multitude of tech storylines that came out of the Miami Grand Prix week...

7 Touko 56min

On location at Haas's TPC test + Gary's verdict on F1's pre-Miami rule tweaks

On location at Haas's TPC test + Gary's verdict on F1's pre-Miami rule tweaks

For the latest F1 Tech Show, Edd and Gary hit the road, joining Haas for an intimate look at the team's recent TPC (Testing of Previous Cars) outing at Silverstone. They discuss the value of a TPC pro...

24 Huhti 39min

F1 control systems explained + How F1 is approaching solving its power unit problems

F1 control systems explained + How F1 is approaching solving its power unit problems

With F1’s key players getting together to hammer out changes to fix its engine problems on April 9, what are the solutions being discussed and will they work? Host Edd Straw and ex-F1 technical direct...

8 Huhti 1h 18min

Why Honda's F1 engine fix is so difficult

Why Honda's F1 engine fix is so difficult

Aston Martin's start to the season has been dogged by reliability problems, with serious vibrations from Honda's power unit damaging batteries beyond repair and leaving its drivers in pain. But who is...

26 Maalis 49min

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