Use E-Mail Marketing to Drive Revenue
RESTAURANT STRATEGY8 Heinä 2019

Use E-Mail Marketing to Drive Revenue

#20: Use E-Mail Marketing to Drive Revenue

This week’s episode is all about the importance of Permission Marketing. Perhaps you're asking: "What is permission marketing?" Seth Godin defines it as “the privilege (not the right) of delivering anticipated, personal, and relevant messages to people who actually want them.” We are of course talking about building an e-mail strategy, but it goes beyond that I think. It’s about shifting your perspective to reconsider how we connect with our audience. Throughout the episode we'll talk about five key areas of building an effective e-mail strategy:

  1. Collecting E-Mail Addresses
  2. Building an E-Mail Strategy
  3. Segmenting the List
  4. Retargeting Customers
  5. Integrating the List with Facebook

E-Mail Service Providers

CONTINUING EDUCATION:

  • Permission Marketing by Seth Godin - a masterpiece written back in 1999 where he talks about the perspective shift in marketing... the move from "Interruption Marketing" to "Permission Marketing. Terrific book, well worth the investment of time and money.

Jaksot(539)

James Beard Award-Winner, Chef Katie Button (ENCORE)

James Beard Award-Winner, Chef Katie Button (ENCORE)

#506 - James Beard Award-Winner, Chef Katie Button (ENCORE) *****  This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No...

11 Joulu 20251h 2min

Two Mastermind Case Studies

Two Mastermind Case Studies

#505 - Two Mastermind Case Studies *****   This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to ...

8 Joulu 202525min

Dialing In the Guest Experience with Coach Sal Rotolo

Dialing In the Guest Experience with Coach Sal Rotolo

#504 - Dialing In the Guest Experience with Coach Sal Rotolo *****  This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. N...

4 Joulu 202544min

Simple Tricks for Growing Revenue with CEO of Frontline Performance Group

Simple Tricks for Growing Revenue with CEO of Frontline Performance Group

#503 - Simple Tricks for Growing Revenue with CEO of Frontline Performance Group *****   This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to se...

1 Joulu 202535min

Understanding Personas and Pain Points (ENCORE)

Understanding Personas and Pain Points (ENCORE)

#502 - Understanding Personas and Pain Points (ENCORE) *****  This week's episode is brought to you by: MARQII  MARQII is your one-stop-shop for listings management and reputation management. Collect ...

27 Marras 202531min

We Suck at Training, But This is How to Do It Better (ENCORE)

We Suck at Training, But This is How to Do It Better (ENCORE)

#501 - We Suck at Training, But This is How to Do It Better (ENCORE) ***** This week's episode is brought to you by: DAVO Automate your sales taxes using DAVO BY AVALARA. The software integrates with ...

24 Marras 202519min

Celebrating Episode 500 with Six Pieces of Wisdom

Celebrating Episode 500 with Six Pieces of Wisdom

#500 - Celebrating Episode 500 with Six Pieces of Wisdom *****  This week's episode is brought to you by: MARQII  MARQII is your one-stop-shop for listings management and reputation management. Collec...

20 Marras 202525min

How to Increase Check Average with Dessert Sales

How to Increase Check Average with Dessert Sales

#499 - How to Increase Check Average with Dessert Sales ***** This week's episode is brought to you by: DAVO Automate your sales taxes using DAVO BY AVALARA. The software integrates with most POS syst...

17 Marras 202513min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
rss-rahamania
ostan-asuntoja-podcast
rahapuhetta
rss-laakispodi
rss-sisalto-kuntoon
herrasmieshakkerit
sijoituspodi
rss-draivi
inderespodi
rss-sami-miettinen-neuvottelija
rss-lahtijat
rss-bisnesta-bebeja
rss-karon-grilli
rss-seuraava-potilas
rss-paasipodi
vapauta-supervoimasi-podcast