RESTAURANT STRATEGY14 Loka 2019

Y-E-L-P is a Four Letter Word!

#32: Y-E-L-P is a Four Letter Word!

What’s the first thing that comes to mind when I say YELP? If you’re like a lot of other industry professionals you can’t help but use other four letter words to articulate your disdain. But regardless of how we feel about it, the site has become an important piece to a business’ digital presence and so it’s worth taking some time to talk about the Do’s and Don’ts when it comes to this polarizing website. This week, we’re talking all about YELP. Specifically I'm laying out 10 steps you can do right away to get your Yelp House in order. They are:

Set up an account and Claim your page
Check out your competitors
Build out your profile
Respond to reviews
Repurpose those reviews
Utilize some of Yelp's key features
Track your analytics
Show your Yelp pride
Advertise on Yelp
Whether or not to ask for reviews

CONTINUING EDUCATION: The Thank You Economy by Gary Vaynerchuk

GET IN TOUCH:

As always, if you have questions or ideas about future episodes, please reach out... chip@chipklose.com

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