Adventure Sports Podcast7 Touko 2025

Ep 1070: Zeb Smith _ Outdoor Business Success

Adventure Business: Zeb Smith on Helping Outfitters and Guides Thrive – Overcoming Post-COVID Challenges, Rising Costs, Permits, Seasonality, Talent Retention, and Turning Outdoor Passion into Sustainable Success as a Consultant. In this episode of the Adventure Sports Podcast, Curt Linville speaks with Zeb Smith, a consultant specializing in helping adventure outfitters and guides succeed in the outdoor industry. They discuss the challenges faced by small businesses in this sector, particularly in the wake of COVID-19, including rising costs. Zeb shares his journey from CPA to consultant, the significance of permits, the seasonality of revenue, and strategies for retaining talent in a transient workforce. The conversation emphasizes the need for aspiring outfitters to gather information and seek support to turn their passion into a sustainable business.

Chapters:

00:00 Introduction to Adventure Sports Business

03:02 Zeb Smith's Journey and Consulting Approach

06:02 The Importance of Business in Adventure Sports

08:58 Transitioning from Hobby to Business

12:08 Advice for Aspiring Outfitters

15:04 Navigating Permits and Regulations

18:00 Seasonality Challenges in Adventure Sports

21:04 Retaining Talent in a Seasonal Industry

24:03 Leadership and Employee Engagement

26:06 Impact of the Pandemic on the Outdoor Industry

30:51 Setting Goals and Vision for Business

33:54 Career Paths in Outdoor Leadership

36:36 Passion vs. Profit in Outdoor Business

38:25 Navigating Economic Challenges

45:48 Empowering Employees for Sustainable Growth

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