Spotify vs Apple Music | Dehumanizer | 2
It’s 2015 and Taylor Swift’s just thrown Apple Music into crisis. But as the Silicon Valley giant tries to get its music-streaming service back on track, its Swedish rival Spotify is about to launch a...
8 Huhti 43min
Spotify vs Apple Music | Who Stopped the Music? | 1
It’s the late 2000s and the music industry dances to the beat of Apple iTunes. But two Swedish tech entrepreneurs are out to challenge Apple's dominance with their music-streaming startup Spotify. But...
1 Huhti 43min
Under Armour's Attack on Nike | Signature Sneakers | 3
When Michael Jordan signed with an upstart running shoe company called Nike in the 1980s, it revolutionized the signature sneaker landscape and made Nike the brand to beat. Under Armour made a similar...
26 Maalis 41min
Under Armour's Attack on Nike | Dropping the Ball | 2
It’s 2014 and Under Armour is getting increasingly aggressive as it takes on Nike, buying fitness apps and signing record-breaking endorsement deals. But they face a major setback when one of their bi...
25 Maalis 45min
Under Armour's Attack on Nike | Sweat Equity | 1
It’s 1995 and college football player Kevin Plank is frustrated with the way the cotton t-shirt he wears under his pads gets drenched with sweat. He begins designing a t-shirt made from a different ki...
18 Maalis 43min
Gatorade Sweats the Competition | Defending the Title | 3
As the 1990s come to a close, Gatorade has become an established powerhouse brand, thanks to a 25-year head start and the star power of their spokesperson Michael Jordan. But the millennium brings fre...
11 Maalis 38min
Gatorade Sweats the Competition | Be Like Mike | 2
It’s the early 1970s, and Gatorade isn’t just the leader in sports hydration — it is sports hydration. No other competing brand comes close. But that dominance won’t last forever. Soon, Gatorade must ...
4 Maalis 34min
Gatorade Sweats the Competition | Searching for a Solution | 1
It’s 1965 and at the University of Florida, a team of kidney scientists is working hard on an electrolyte beverage solution to prevent dehydration. It’s a hit with the school’s football team, the Flor...
25 Helmi 43min
