201: The Best Marketing Moves I Made in 2025 (Molly's Must Haves Series)

In this back-to-basics episode (that we're now going to turn into a series called Molly's Must Haves) of The Found Podcast, we're diving into the real, raw, and refreshing marketing moves that have worked for me in 2025.

I'm pulling back the curtain on my own strategy for Molly Knuth Media, revealing what's working, what I've let go of, and how you can apply these lessons to your own business.

Whether you're in year one or year nine, this episode will help you rethink your approach and give you full permission to market in a way that feels good, grounded, and effective.

Here's what we cover:

• Why 2025 has been a pivotal year for shifts in life, leadership, and marketing

• The importance of understanding the season of your business

• The best marketing moves I made this year (and what I quit doing)

• How to use AI (like ChatGPT!) the right way

• Why I'm doubling down on podcasting, email, and in-person connection

• What it means to lead ambitious women through authenticity, not algorithms

Key Takeaways:

1. Put your time, energy, and dollars where it makes the most sense for your goals.

2. Let go of outdated rules — especially on social media.

3. Use tools like AI to save time and start strong, not to replace your voice.

4. Know what season your business is in so you can market accordingly.

5. You don't need to be everywhere — just where it matters.

Resources Mentioned:

• Founder's Field Notes email series

• Descript for podcast and video content

• ChatGPT and other AI tools for creative kickstarts

Action Steps for Listeners:

• Audit your current marketing strategy: What's working? What's not?

• Identify what feels aligned and sustainable

• Give yourself permission to evolve

Ready to reimagine your marketing? Tune in now and let's build something that feels really good.

Sponsor Shoutout:

Today's episode is brought to you by Hey Sister! — a one-day event created for rural women craving in-person connection, authentic conversation, and fresh inspiration for life and work in small towns. Happening Thursday, May 22, 2025, in Washington, Iowa with incredible speakers, hands-on activities, and tangible takeaways for your personal and professional life.

🎟️ Grab your ticket at heysisterevent.com and come find your community of like-minded women this spring!