Zach Leach - Principles for designing a great AI product

This week, Zach Leach (Head of Design at Gamma) gives a behind-the-scenes of what it’s like designing one of the hottest AI products in the world today.

He shares a ton of techniques and lessons learned from working with LLMs—including some ways to make AI fun again :) And we also learn what makes design at Gamma a bit unorthodox in all the best ways.

Some highlights:

• What makes Gamma a team of “AI Pioneers”
• How Gamma designers prototype ideas in code
• How Zach has iterated on interaction patterns for AI
• How to think about AI functionality at the system level
• How Zach imagines his design role in the coming years
• What Zach has learned about designing AI-powered flows
• a lot more **

• The core team came over together from Optimizely
• We talked about prototyping in Bolt and Lovable