EP275: Kieron Mayers , Head of Marketing at Paiger - Marketing is the glove in the hand for recruiters!

Kieron Mayers, Head of Marketing at Paiger, explores the evolvement within recruitment, marketing and person branding. Kieron has 15 years of marketing experience in the recruitment industry, working in-house, as a consultant, and now as a recruitment tech product marketer, who we proudly have as a sponsor!

In this episode, both reflect on their two-year podcast sponsorship, emphasising authenticity and diversity in content. Kieron highlights the challenges of crafting effective podcast ads and the need for fresh messaging.

The conversation shifts into repositioning Paiger as a business development platform for recruiters, stressing market alignment and continuous innovation.

They underscore the strategic importance of personal branding, particularly for business leaders and discuss how networking and visibility drive long term recruitment success.

Kieron also addresses common misconceptions about marketing in the sector, advocating for a broader, long term view that targets both active and passive audiences. They touch on the ROI of LinkedIn marketing and how their product helps recruiters build lasting client relationships.

Connect with Kieron here - https://www.linkedin.com/in/kieronmayers/

https://paiger.co/

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The Recruiter's Recruitment Podcast is proudly sponsored by Paiger and partners to Needi, Keybridge IT and Diversity and Inclusion .

Our Sponsor:

Paiger - Making Recruiters Smarter and Faster. Paiger helps recruiters build personal brands, identify new business opportunities, attract candidates, and have better conversations.

Find out more details on Paiger here - https://paiger.co/?utm_source=podcast...

Our Partners:

Needi is a concierge gift-matching service using psychology and AI, to pinpoint the perfect gifts and experiences for your recipient, from the best, local independent businesses. Their team of expert gift finders, save companies time and money, with their complimentary corporate gifting service . Find out more here -https://needi.co.uk/

Diversity in Recruitment helps recruitment businesses understand diversity, equity, and inclusion in a way that makes sense. Our training and advisory work is designed anidence to attract diverse talent, recruit inclusively, improve your candidate journey and confidently partner with their clients. DE&I doesn’t have to be complicated and scary - it’s simply about fair, ethical and high-quality recruitment.

Keybridge IT Solutions is a London-based Fully Managed IT Support and solutions Provider - Providing 24×7 Support to all Customers. Specialities include Microsoft Cloud, including Office 365, Microsoft 365, Microsoft Azure, Security, Internet Connectivity, VoIP, and much more didence to attract diverse talent, recruit inclusively, improve your candidate journey and confidently partner with their clients. DE&I doesn’t have to be complicated and scary - it’s simply about fair, ethical and high-quality recruitment.