Stella’s Scoop8 Helmi 2024

Ernesto Gabriel, EMBERS

Say hello to the *almost* new kid on the block, Ernesto Gabriel - the founder of EMBERS, a restaurant concept. Most of the podcasts so far have presented so-called “settled down” chefs with a restaurant, staff and fully-formed stories of hardship, struggle and success. Today we are learning about the grind to start a business endeavour.

Now, EMBERS is still in its infancy and awaiting a permanent home; which explains why this podcast was filmed in a motorcycle cafe in Shoreditch!

Ernesto has travelled far across the world on yachts owned by world-famous stars like Jerry Seinfield and survived and excelled through the constellations of the London Michelins. After working closely with chefs like Clare Smyth and Matthew Abel, Ernesto wants to carve out his own path and open a restaurant in East London. He’s already got the founder, director and head chef sorted but where is the site?

Ernesto has been investing his time in pop-ups at sites such as The Sea, The Sea and Renegade Winery to develop his menu ideas and scout out a potential kitchen team.

Join me for a new scoop on how one tackles finding a site, creating a known brand through pop-ups and introducing yourself within a competitive market.

Who’s gonna volunteer as my plus-one when EMBERS opens?

I’m Stella and I’m gonna take you out for dinner.

Mentions:

EMBERS, Ernesto Gabriel

https://www.instagram.com/embers.london/

The Sea, The Sea

https://theseathesea.net

The Capital, Knightsbridge

https://www.therestaurantatthecapitallondon.com

Restaurant Gordon Ramsay

restaurant-gordon-ramsay

Clare Smyth

https://corebyclaresmyth.com

Matthew Abe

https://www.instagram.com/chef.mattabe/?hl=en

Johnny Bone

https://www.instagram.com/chef_bone/

Jerry Seinfeld

https://en.wikipedia.org/wiki/Jerry_Seinfeld

Gerald Ronson

https://en.wikipedia.org/wiki/Gerald_Ronson

Rogues

https://rogueslondon.uk

Zoilo

https://www.zoilo.co.uk

Rekki

https://rekki.com

Renegade Winery, Walthamstow

https://www.renegadelondonwine.com

Whyte Rushen, Whyte’s

https://www.instagram.com/whyte_rushen/?hl=en

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