50. Telling Good Stories: How to Use the Elements of Narrative to Keep Listeners Engaged

50. Telling Good Stories: How to Use the Elements of Narrative to Keep Listeners Engaged

“Make them want to turn the page,” says Paula Moya, a professor at Stanford University and author of The Social Imperative: Race, Close Reading, and Contemporary Literary Criticism.

In this episode of Think Fast, Talk Smart, Moya sits down with strategic communication lecturer Matt Abrahams to share how the elements of story can be used in other types of communication. Create compelling situations, full of sense and surprise, she says. Create characters we can empathize with; speak your written sentences aloud, and, Moya advises, think of the images your words may conjure up and how they may be interpreted by different audiences.


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312. Quick Thinks: Speak with Confidence, Clarity, and Power

312. Quick Thinks: Speak with Confidence, Clarity, and Power

"You want to make sure you have the energy at the end of your communication as well as at the beginning." Why do some people command a room without raising their voice? Being heard isn't about speakin...

6 Elo 9min

311. Don't Lose the Room: How to Make Ideas Stick

311. Don't Lose the Room: How to Make Ideas Stick

"Know your stuff, practice, and then just do it and be there."How do you explain complex ideas without losing your audience? The challenge isn't knowing more—it's helping others understand. For Market...

3 Elo 22min

310. A Matter of Meaning: What Other People Teach You About Your Communication

310. A Matter of Meaning: What Other People Teach You About Your Communication

"Meaning is about being mindful of the effect you have on other people."What makes a life meaningful? We often think purpose and meaning are the same thing, but according to Stanford professor Brian L...

30 Heinä 19min

309. Stretch, Don't Stress: How Great Communication Makes Better Leaders

309. Stretch, Don't Stress: How Great Communication Makes Better Leaders

"When there's a gap between our intention and our impact, we diminish others and our communication."The best leaders don't succeed because they have all the answers—they succeed because they bring out...

27 Heinä 26min

308. Ask Matt Anything: From Nerves to Know-How in High-Stakes Moments

308. Ask Matt Anything: From Nerves to Know-How in High-Stakes Moments

“Managing emotions—yours and your audience's—is hard enough, but it's even harder when you're under pressure to respond."High-pressure communication doesn't have to derail your message. In this Think ...

23 Heinä 17min

307. Accent-uate, Don't Compensate: Why Clarity Matters More Than Perfection

307. Accent-uate, Don't Compensate: Why Clarity Matters More Than Perfection

"It's not an accent, it's an identity."The way we speak shapes more than how we're understood—it shapes how we're perceived. Peter Novak believes the goal of communication isn't to eliminate an accent...

20 Heinä 23min

306. Trust the Process: How to Design Teams That Actually Work

306. Trust the Process: How to Design Teams That Actually Work

"The assumption of swift trust is really useful."Teams don't always need years to build trust—they need the right conditions to build it quickly. As a Stanford professor and expert in organizational d...

16 Heinä 17min

305. The Humor Habit: Why Great Communicators Think Like Comedians

305. The Humor Habit: Why Great Communicators Think Like Comedians

"People aren't inside of our heads, so you have to give them that emotional information as well as the factual information."Humor is more than entertainment—it's a powerful way to create connection. A...

13 Heinä 27min

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