EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer14 Touko 2025

759 | Practical Tips for Utilizing Heat Maps w/ Celeste Gonzalez

Curious where your website visitors are really clicking—or rage-clicking? On this week's EDGE of the Web, SEO expert Celeste Gonzalez returns to break down how heatmaps and session recordings are transforming the way we analyze user behavior, optimize pages, and (hopefully) keep our clients engaged.

We dig into practical tips for choosing the right pages to monitor, interpreting the sometimes confusing world of "dead clicks" versus "rage clicks," and why your mobile hero image might be killing conversions. A/B testing? Internal linking tests for those blog post traffic hogs?

On a side note: if you haven't looked at Microsoft Clarity (a freebie, folks), you're missing out. Celeste spills why it's her go-to and what to watch for as AI-powered tools like Copilot throw their hot takes into the mix. And we concur!

Always be optimizing! Whether you're an SEO wrangling for bigger budgets or a marketer tired of guessing, Celeste's advice on collaboration, continuous testing, and the necessity of structured analysis is worth its weight in user insights.

[00:06:03] Prioritizing Heatmap Analysis for SEOs

[00:07:27] Analyzing Target Pages versus Real Traffic Hits

[00:08:55] Interpreting Areas of Frustration

[00:10:48] Patterns that Require Immediate Attention

[00:12:05] EDGE of the Web Title Sponsor: Site Strategics

[00:13:17] The Role of A/B Testing

[00:15:33] Heat Maps and the Mobile Experience

[00:20:07] SEOs: Always Be Optimizing the User Experience

[00:23:02] What Should Guid the Decision on Heat Map Tools

[00:26:56] Microsoft's Copilot with Clarity

Thanks to Our Sponsors!

Site Strategics: https://edgeofthewebradio.com/site

Follow Our Guest

Twitter: https://x.com/CelestexLili

LinkedIn: https://www.linkedin.com/in/celestelili/

YouTube Channel: https://youtube.com/@celestexlili?si=YCO1lfGw3KX2T4gJ

BlueSky: https://bsky.app/profile/celestelili.bsky.social

Resources

https://clarity.microsoft.com/blog/how-to-make-the-most-of-your-heatmaps-data/

https://serpology.substack.com/p/leveraging-heatmaps-for-seo-testing

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738 | EDGE Tool Series: SEOTesting.com w/ Ryan Jones

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736 | News from the EDGE | Week of 12.16.2024

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733 | EDGE Tool Series: Tracking Authenticity w/ Jon Gillham

In this episode of EDGE of the Web, we sit down with Jon Gillham, the seasoned entrepreneur and founder/CEO of Originality AI, to explore the intersection of artificial intelligence and content strate...

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732 | EDGE Tool Series: Originality.AI - AI Content Detection

We're joined by Jon Gillham, a seasoned entrepreneur and the CEO of Originality AI, a cutting-edge tool designed to detect human vs. AI-generated content. We'll explore Originality AI's impressive acc...

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