EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer14 Touko 2025

759 | Practical Tips for Utilizing Heat Maps w/ Celeste Gonzalez

Curious where your website visitors are really clicking—or rage-clicking? On this week's EDGE of the Web, SEO expert Celeste Gonzalez returns to break down how heatmaps and session recordings are transforming the way we analyze user behavior, optimize pages, and (hopefully) keep our clients engaged.

We dig into practical tips for choosing the right pages to monitor, interpreting the sometimes confusing world of "dead clicks" versus "rage clicks," and why your mobile hero image might be killing conversions. A/B testing? Internal linking tests for those blog post traffic hogs?

On a side note: if you haven't looked at Microsoft Clarity (a freebie, folks), you're missing out. Celeste spills why it's her go-to and what to watch for as AI-powered tools like Copilot throw their hot takes into the mix. And we concur!

Always be optimizing! Whether you're an SEO wrangling for bigger budgets or a marketer tired of guessing, Celeste's advice on collaboration, continuous testing, and the necessity of structured analysis is worth its weight in user insights.

[00:06:03] Prioritizing Heatmap Analysis for SEOs

[00:07:27] Analyzing Target Pages versus Real Traffic Hits

[00:08:55] Interpreting Areas of Frustration

[00:10:48] Patterns that Require Immediate Attention

[00:12:05] EDGE of the Web Title Sponsor: Site Strategics

[00:13:17] The Role of A/B Testing

[00:15:33] Heat Maps and the Mobile Experience

[00:20:07] SEOs: Always Be Optimizing the User Experience

[00:23:02] What Should Guid the Decision on Heat Map Tools

[00:26:56] Microsoft's Copilot with Clarity

Thanks to Our Sponsors!

Site Strategics: https://edgeofthewebradio.com/site

Follow Our Guest

Twitter: https://x.com/CelestexLili

LinkedIn: https://www.linkedin.com/in/celestelili/

YouTube Channel: https://youtube.com/@celestexlili?si=YCO1lfGw3KX2T4gJ

BlueSky: https://bsky.app/profile/celestelili.bsky.social

Resources

https://clarity.microsoft.com/blog/how-to-make-the-most-of-your-heatmaps-data/

https://serpology.substack.com/p/leveraging-heatmaps-for-seo-testing

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723 | Concepts, Philosophies, and the Future of AI w/ Britney Muller

Britney Muller rejoins the EDGE to weigh in on the progress of AI and LLMs for use in marketing, the over-hyped announcements to Google's transformative papers, and the ethical dilemmas in AI developm...

1 Marras 202445min

722 | News from the EDGE | Week of 10.21.2024

We're back from Tech SEO Connect! And we brought Mark Williams-Cook to pinch-hit for Mordy while he was on holiday….and last minute, so there's that. We dialed into some things that we missed while we...

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721 | Leveraging AI for Social Advertising w/ Akvile Defazio

In this episode of EDGE of the Web, Erin welcomes the talented Akvile DeFazio to discuss the exciting world of AI in marketing. Akvile shares advice for small businesses looking to harness the power o...

23 Loka 202438min

720 | Meta AI Advertising w/ Akvile Defazio

Erin Sparks interviews Akvile DeFazio, founder and president of Akvertize Inc., an award-winning agency specializing in paid social media advertising. Akvile shares her rich experience managing social...

9 Loka 202439min

719 | News from the EDGE | Week of 9.30.2024

Yes, sometimes it happens. We don't get through all of the news prepped. Mordy, Erin and Jacob take on the WordPress vs WP Engine scenario with a bit of fervor that really tanked the rest of the news,...

4 Loka 202433min

718 | LLMs and "Summarization Engines" w/ Kristine Schachinger

What is the future of Large Language Models and Search? Kristine Schachinger, SEO consultant at Sites Without Walls, joins us for another episode to discuss the intricacies of Navboost and its ramific...

3 Loka 202442min

717 | News from the EDGE | Week of 9.23.2024

Is Generative AI causing seismic shifts in the search engine landscape? Surveys by The Information and Barry Schwartz reveal users are "turning away" from traditional search engines like Google, but h...

27 Syys 202440min

716 | Insights from SE Ranking's AI Overview Study w/ Anastasia Kotsiubynska

Anastasia Kotsiubynska, Head of SEO at SE Ranking, joins the EDGE to discuss the latest SE Ranking AI Overview studies. This episode focuses on the impact of AI overviews in Google's search results an...

25 Syys 20241h 2min

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