Generosity + Growth: Strategic Marketing and Smart Giving for Breweries

Generosity + Growth: Strategic Marketing and Smart Giving for Breweries

In this session, we’ll dive into the complexities of handling the endless stream of donation requests while simultaneously positioning your brewery to effectively market itself in a crowded, competitive space. Craft breweries often face the challenge of balancing community involvement with smart marketing efforts, and the session will provide strategies for navigating both with confidence and efficiency.


Key topics include:

  • How setting your annual marketing calendar is a critical component of being able to source materials/decorating/merch in cost effective ways
  • How to leverage your taproom and assets that are underutilized to drive profit when it matters most
  • Techniques to determine when the right times are to make a donation, discount your products, and when/where to us Artificial Intelligence to help you
  • The power of strategic partnerships amongst other businesses
  • Overcoming the fear of failure which holds many of our bold ideas back


Tracy is the co-owner of Southern Tail Brewing – she’s spend her life prior to that with over 25 years of experience in technology – specifically analytics. She uses the power of AI to help guide her team, simplify processes, and drive significant programming for the 12,000+ square foot venue. Tracy has had the honor of leading some of the world’s largest organizations to get a leg up on the competition and now at the forefront of making really big changes in the Little Rock, Arkansas market. She’s the vice president of The Pink Boots Society for Arkansas.


Stay up to date with CBP: http://update.craftbeerprofessionals.org


Join us in-person for CBP Connects

Half workshop, half networking

Charlotte, NC | June 9-11, 2025

Register now: https://cbpconnects.com/

Jaksot(468)

Two Food Industry Experts Talk about the Challenges of Starting a Kitchen in your Brewery

Two Food Industry Experts Talk about the Challenges of Starting a Kitchen in your Brewery

Starting or maintaining a kitchen in your brewery is challenging...and that's an understatement. But a lot of the data is showing that adding or maintaining food options ( beside a small bag of pretze...

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Better Together: Strategic Collaboration for Brewery Success

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In a rapidly changing craft beer landscape, many breweries are rediscovering what made this industry thrive in the first place: connection, creativity, and community. This session explores how breweri...

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When Things Get Messy: Handling Tricky Employee Situations Without Losing Your Cool

Every brewery has them — the late arrivals, the heated arguments, the performance dips that make you wonder what to do next. In this session, we’ll walk through common “oh no” employee situations and ...

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Working with Writers: Sharing Stories, Not Just News

Working with Writers: Sharing Stories, Not Just News

Your brewery has a story to tell; actually, it probably has quite a few of them. Those stories are what hook potential fans and help them and your established followers buy into what makes your brewer...

14 Tammi 54min

Avoiding Five Wage-and-Hour Mistakes That Can Sour Your Brew

Avoiding Five Wage-and-Hour Mistakes That Can Sour Your Brew

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7 Tammi 1h 1min

Taproom Payment Processing 101

Taproom Payment Processing 101

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5 Tammi 31min

Selling Coin Toss Brewing: The Honest Version

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Tim Hohl founded Coin Toss Brewing in Oregon City, Oregon in March 2015 and ran it for almost nine years before selling in February 2024. The decision to sell started informally in May 2022 — a mix of...

3 Tammi 58min

Beer Projects - Taking a Beer from Idea to Reality

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The process of taking a new product from concept to reality is one of the most difficult in the beer industry. With questions of type, scale, promotion, production, delivery, and sales in constant ten...

29 Joulu 202549min

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