Generosity + Growth: Strategic Marketing and Smart Giving for Breweries

Generosity + Growth: Strategic Marketing and Smart Giving for Breweries

In this session, we’ll dive into the complexities of handling the endless stream of donation requests while simultaneously positioning your brewery to effectively market itself in a crowded, competitive space. Craft breweries often face the challenge of balancing community involvement with smart marketing efforts, and the session will provide strategies for navigating both with confidence and efficiency.


Key topics include:

  • How setting your annual marketing calendar is a critical component of being able to source materials/decorating/merch in cost effective ways
  • How to leverage your taproom and assets that are underutilized to drive profit when it matters most
  • Techniques to determine when the right times are to make a donation, discount your products, and when/where to us Artificial Intelligence to help you
  • The power of strategic partnerships amongst other businesses
  • Overcoming the fear of failure which holds many of our bold ideas back


Tracy is the co-owner of Southern Tail Brewing – she’s spend her life prior to that with over 25 years of experience in technology – specifically analytics. She uses the power of AI to help guide her team, simplify processes, and drive significant programming for the 12,000+ square foot venue. Tracy has had the honor of leading some of the world’s largest organizations to get a leg up on the competition and now at the forefront of making really big changes in the Little Rock, Arkansas market. She’s the vice president of The Pink Boots Society for Arkansas.


Stay up to date with CBP: http://update.craftbeerprofessionals.org


Join us in-person for CBP Connects

Half workshop, half networking

Charlotte, NC | June 9-11, 2025

Register now: https://cbpconnects.com/

Jaksot(472)

CBP Stories - A Career across Craft Beer with Steve Almaraz

CBP Stories - A Career across Craft Beer with Steve Almaraz

CBP Stories showcase individual members who have an inspiring story to tell. Steve's journey across Craft Beer reads like an extremely impressive highlights reel, including some of the most important...

24 Maalis 20211h 20min

HR 101 with Josh Lance (Table HR)

HR 101 with Josh Lance (Table HR)

Joshua Lance, CPA, CGMA is the founder and CEO of Table HR and founder and Managing Director of Lance CPA Group. In addition to leading these two companies, Josh is adjunct faculty at Northwestern Uni...

23 Maalis 20211h

Witches, Alewives, and Misinformation

Witches, Alewives, and Misinformation

This conversation features: Dr. Christina Wade - Historian/Archaeologist at Braciatrix/Beer Ladies Podcast Dr. Sierra Dye - Postdoctoral Fellow at the Centre for Scottish Studies at the University of...

18 Maalis 20211h

CBP Stories - Creating Multiple Brands in One City with Collin Castore & Jen Burton (Columbus, Ohio)

CBP Stories - Creating Multiple Brands in One City with Collin Castore & Jen Burton (Columbus, Ohio)

CBP Stories showcase individual members who have an inspiring story to tell. Collin and Jen have known each other since eighth grade and are now about to launch their third Craft Beer business togeth...

17 Maalis 202158min

CBP Stories - Building the 1st Female Lead & 1st Craft Brewery in Rwanda w/Jessi Flynn (Kweza)

CBP Stories - Building the 1st Female Lead & 1st Craft Brewery in Rwanda w/Jessi Flynn (Kweza)

CBP Stories showcase individual members who have an inspiring story to tell. Jessi Flynn is the Managing Director and Head Brewer of Kweza Craft Brewery, the first female lead and the first craft bre...

10 Maalis 20211h 1min

Voices of Discrimination, Part One

Voices of Discrimination, Part One

We will be hosting a series of live events to draw attention to discrimination in Craft Beer. These events will include a spoken word reading of anonymous experiences followed by a speaker who will sh...

10 Maalis 202142min

Stolen from the Music Industry

Stolen from the Music Industry

This conversation features: Betsy Lay - Lady Justice Brewing Britt Teusink - FrameShift Fermentation Kelly Quinn - Brioux City Brewery Mike Lock - Broken Goblet Brewing Tristan Brown - Pontoon Brewin...

9 Maalis 20211h 2min

CBP Stories - From Sidelines to Sightlines with Bryan Roth (Good Beer Hunting)

CBP Stories - From Sidelines to Sightlines with Bryan Roth (Good Beer Hunting)

CBP Stories showcase individual members who have an inspiring story to tell. Bryan Roth has written about the beer industry for almost a decade, reporting on business, cultural, and personal stories....

3 Maalis 20211h 3min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
hyva-paha-johtaminen
ostan-asuntoja-podcast
rss-rahamania
rss-sami-miettinen-neuvottelija
rss-lahtijat
rss-rentotapaus
kultaiset-hoitajat
rss-startup-ministerio
rss-seuraava-potilas
herrasmieshakkerit
rss-strategian-seurassa
asuntoasiaa-paivakirjat
rss-h-asselmoilanen
rss-tyoelamasta-podcast
rss-vaikuttavan-opettajan-vierella
rss-set-for-life-sijoita-ja-vaurastu