What Galleries Want: Preparing Your Art and Yourself (226)
The Art Biz15 Touko 2025

What Galleries Want: Preparing Your Art and Yourself (226)

Getting gallery representation isn't just about having great work—it's about preparation, professionalism, and relationships.

At Gabba Gallery in Los Angeles, those values are at the heart of how things run. For more than a decade, owner and director Jason Ostro has led the gallery's mission to elevate emerging and mid-career artists, while curator and manager Elena Jacobson makes sure every show runs smoothly. Together, they bring a practical and deeply human perspective to the artist-gallery partnership.

In this conversation, host Alyson Stanfield talks with Jason and Elena about:

  • How they collaborate and divide responsibilities at Gabba Gallery.
  • The qualities they look for in artists and what makes someone a strong fit.
  • Common mistakes artists make when submitting or working with galleries.
  • Why proper preparation makes a big difference in working with an artist (or not).
  • How Gabba's 50/50 commission model works and what artists should know about gallery finances.
  • Why relationships, networking, and trust are just as important as talent.

Whether you're actively seeking gallery representation or want to better understand the dynamics behind the scenes, this episode offers honest insight into what it takes to succeed.

Takeaway: Showing your work in a gallery isn't a handoff—it's a partnership. The more you understand the gallery's role, the stronger your relationship (and opportunities) will be.

🎧 RELATED EPISODES and POSTS

Qualities Galleries Are Looking For in Their Artists with Jeremy Tessmer (ep. 123)

Why Artists Should Embrace Galleries (article for some perspective)

The Investing Artist: Art, Real Estate, and Legacy with Mary Erickson (ep. 19) — how she juggles 7 or 8 galleries

The Art Biz Unfiltered: Dealer Michael Findlay on Collectors, Curiosity, and Changes (ep. 209) — longtime NY gallerist on his memoir

Why I Want Partnerships with Art Galleries with Evita Tezeno (ep. 175)

📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/gabba-gallery

⭐️ Connect with Elena and Jason and read about the artists they represent at https://gabbagallery.com

🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, Essentials for Artist Success 🔶 full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention.

⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~

This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here's how ~~~~> https://artbizsuccess.com/pitch-podcast/

Jaksot(256)

Focusing on Self-Care to Increase Productivity with Maria Coryell Martin (#111)

Focusing on Self-Care to Increase Productivity with Maria Coryell Martin (#111)

There is an urgency to making the work and getting it out there so that you can find the people who respond to it, but it becomes much harder to accomplish much of anything if your body aches from the...

9 Joulu 202150min

An Unusual Path to Landing Art Commissions with Leisa Collins (#110)

An Unusual Path to Landing Art Commissions with Leisa Collins (#110)

Lots of artists make a good living, or at least a significant part of their income, from commissions. The standard commission process is something we don't question, but what would happen if you turne...

18 Marras 202157min

Lessons from a Wildly Successful Pop-up Art Gallery Event with Mai Wyn Schantz (#109)

Lessons from a Wildly Successful Pop-up Art Gallery Event with Mai Wyn Schantz (#109)

So many art venues shut down during the pandemic, and I'm sure many of the people that ran those venues mourn for not only what might have been, but also the fact that there wasn't an opportunity for ...

11 Marras 202154min

Boldly Reaching Out to Art World Influencers with Laurence de Valmy (#108)

Boldly Reaching Out to Art World Influencers with Laurence de Valmy (#108)

People. You need them. You need people to buy your art, people to show your art, people to attend your shows, people to write about your work and let's face it. You need people to support you emotiona...

4 Marras 202138min

Personalizing Your Marketing to Improve Results (#107)

Personalizing Your Marketing to Improve Results (#107)

We're all about the quest for more followers, more likes, more shares, more views, and more comments these days. It feels good when more people respond to your art because art is a form of communicati...

28 Loka 202112min

Learning How to Be a Boss with Ali Manning (#106)

Learning How to Be a Boss with Ali Manning (#106)

It takes a great deal of effort to find the right person to help with your art business, so you want to get it right. That means you need to find a way to retain good team members. You want them to ta...

21 Loka 202144min

How to Work Successfully (and Sanely) with a Relative with Trudy Rice (#105)

How to Work Successfully (and Sanely) with a Relative with Trudy Rice (#105)

In order to have a successful working relationship with anyone, you need guiding ground rules. You need employee policies and agreements, and boundaries have to be established, especially when you're ...

14 Loka 202139min

Trusting Another Artist to Help You Run Your Art Business with Angela Fehr and Robin Edmundson (#104)

Trusting Another Artist to Help You Run Your Art Business with Angela Fehr and Robin Edmundson (#104)

It can be very difficult to hire someone to help with your business, but if you want your business to grow, there comes a point at which you must hire to support that growth. And the wisdom is to hire...

7 Loka 202153min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
rss-rahapodi
mimmit-sijoittaa
ostan-asuntoja-podcast
herrasmieshakkerit
rss-neuvottelija-sami-miettinen
rss-h-asselmoilanen
rahapuhetta
rss-rahamania
oppimisen-psykologia
pomojen-suusta
rss-lahtijat
rss-laakispodi
sijoituspodi
rss-porssipuhetta
rss-markkinointitrippi
rss-merja-mahkan-rahat
rss-sisalto-kuntoon
rss-inderes