EP47: eCommerce Tinder Swipe Right or Left: Social Commerce, Tariffs, Organic Traffic, and AI

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella) come together for a dynamic, live discussion recorded at Commerce Roundtable Miami. They tackle some of the biggest challenges and opportunities in eCommerce today in a game of tinder swiping—from the rise of live shopping platforms to the ethical gray areas of tariffs. This is an unfiltered, insight-packed conversation loaded with actionable takeaways.

What You’ll Learn in This Episode:

• The Price of Indecision: Why making faster decisions can be your brand’s secret weapon.
• Live Shopping Evolution: How TikTok Shop and Whatnot are changing how consumers buy.
• Mastering Organic Traffic: Proven strategies to drive growth without relying on paid ads.
• Tariffs and Transparency: The ethical implications of passing costs to customers.
• AI in eCommerce: How to use AI for efficiency without losing your brand’s authenticity.
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From live shopping game-changers to the controversial topic of tariffs, this episode has it all—raw insights, real-world stories, and a dash of debate.

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Big shoutout to our sponsors who make this podcast possible!

Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/

Alia - An app that is revolutionizing how brands turn website visitors into loyal customers. With some of the highest performing pop ups in eCommerce, Alia is helping brands ditch traditional webforms and double down on education, personalization and conversion. We highly recommend you check out :https://www.alialearn.com/

Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at https://asompod.com

Come hang out with us IRL - https://commerceroundtable.com

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00:00 Teaser Trailer

00:47 Introduction to the ASOM Pod

03:50 eCommerce Tinder: Swipe Right or Left

04:29 Exploring Social Commerce

05:23 The Rise of Live Shopping

07:25 TikTok Shop and Whatnot: A New Frontier

08:23 The Changing Demographics of TikTok

12:20 The Evolution of Live Shopping

15:06 Tariff Checkouts: A Controversial Topic

16:23 The Ethics of Tariffs in Business

16:49 Navigating Tariffs and Business Resilience

18:01 The Impact of Tariffs on Business Models

19:43 Raising Prices and Consumer Reactions

21:34 The Power of Organic Traffic

22:11 Strategies for Organic Growth

29:47 The Role of AI in Modern Business

30:19 Embracing AI for Efficiency

35:02 Concluding Thoughts and Farewell

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Follow Jimmy Kim at:

X: https://www.twitter.com/yojimmykim

Linkedin: https://www.linkedin.com/in/yojimmykim

IG: https://www.instagram.com/@yojimmykim

Tik Tok: https://www.tiktok.com/@yojimmykim

Follow Bryan MacDonald at:

X: https://www.twitter.com/bryanomaspride

LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct

IG: https://www.instagram.com/@anythingbutasalad

Tik Tok: https://www.tiktok.com/@anythingbutasalad

Follow John Roman at:

X: https://www.twitter.com/@JohnMRoman

Linkedin: https://www.linkedin.com/in/john-roman/

IG: https://www.instagram.com/@johnnyromes

Tik Tok: https://www.tiktok.com/@johnmroman

Follow Amer Grozdanic at:

X: https://www.twitter.com/@AmerGrozdanic

Linkedin: https://www.linkedin.com/in/amer-grozdanic

IG: https://www.instagram.com/@amergrozdanic

Tik Tok: https://www.tiktok.com/@amergrozdanic

Contact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!

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