The hard business of selling beautiful coffee, part 2

The hard business of selling beautiful coffee, part 2

Volume. Cheap. Lame flavours. This is the traditional way of growing coffee in Brazil, and almost every farm does it this way.

But what if you wanted to produce beautiful, distinctive flavours instead—and make a living from it?

In this episode, we travel to Fazenda Paraíso in Minas Gerais, Brazil, where farmer Vicente Pereira and his daughter are on a steep learning curve finding buyers for their beautiful coffees.

Part 2 explores what it looks like for a small Brazilian farm to find better buyers, and the challenge of achieving pricing power.

Behind every beautiful coffee is a family story like this, but it’s a story we rarely get to see close up.

Let’s take a closer look.

Please spread the word about The Science of Coffee! Leave a 5 star rating on Spotify Follow me on Instagram and tag me in an Instagram story Write a review on Apple Podcasts

Discover how I make these Filter Stories episodes by subscribing to my Substack newsletter

Source your next lot of specialty green coffee on Algrano

Listen to Firefly to hear a cautionary tale about a specialty farm failing because they couldn't find the right buyers.

Try Fazenda Paraiso's and Sancoffee's coffees for yourself!

Season 3 of The Science of Coffee is made possible by these leading coffee organizations:

The Coffee Quest | BWT | TODDY | Algrano | Probat

Check out Standart, the award-winning coffee magazine. Get a free magazine and a free bag of coffee by clicking here. How does Perfect Moose detect what kind of milk is in the pitcher? Click here to find out. What kind of racing car does the Gaggia Classic GT home espresso machine remind you of? Use discount code FS202610 to get 10% off. What does the Marco MilkPal look like to you? WALL-E? Something Steve Jobs would be proud of? Check it out here.

Jaksot(74)

Is your coffee building Trump’s Wall? Part 4: The Rich and the Marginalised

Is your coffee building Trump’s Wall? Part 4: The Rich and the Marginalised

You buying a coffee from El Salvador and Trump building a border wall have nothing in common. Or do they? Over five episodes, we explore a story of El Salvador. We confront massacres, wide inequalit...

25 Marras 201922min

Is your coffee building Trump’s wall? Part 3: Requiem for a Coffee Republic

Is your coffee building Trump’s wall? Part 3: Requiem for a Coffee Republic

You buying a coffee from El Salvador and Trump building a border wall have nothing in common. Or do they? Over five episodes, we explore a story of El Salvador. We confront massacres, wide inequalit...

20 Marras 201925min

Is your coffee building Trump’s wall? Part 2: El Savage

Is your coffee building Trump’s wall? Part 2: El Savage

You buying a coffee from El Salvador and Trump building a border wall have nothing in common. Or do they? Over five episodes, we explore a story of El Salvador. We confront massacres, wide inequali...

12 Marras 201924min

Is your coffee building Trump’s wall? Part 1: A tale of two El Salvadors

Is your coffee building Trump’s wall? Part 1: A tale of two El Salvadors

You buying a coffee from El Salvador and Trump building a border wall have nothing in common. Or do they? Over five episodes, we explore stories of El Salvador. We confront massacres, wide inequali...

7 Marras 201927min

Big and Small in El Salvador: Part 3

Big and Small in El Salvador: Part 3

We meet a man who came from humble beginnings who has achieved what Armando and Maria have only ever dreamed about. ——————————— Taste Maria’s coffee and support Filter Stories by joining the Indieg...

17 Syys 201918min

Big and Small in El Salvador: Part 2

Big and Small in El Salvador: Part 2

Imagine you’re a coffee buyer on a mission to buy Salvadoran coffee. We visit Armando and Maria’s farms. Which farm would you choose to buy from? ——————————— Taste Maria’s coffee by joining the Filt...

20 Elo 201927min

Big and Small in El Salvador: Part 1

Big and Small in El Salvador: Part 1

20 years ago specialty coffee patted itself on the back for saving coffee farmers, both big and small, from the misery of low coffee prices. But what's it like for a small coffee farmer getting into...

5 Elo 201927min

Unseen Bean: Part 2

Unseen Bean: Part 2

Gerry's cafe failed. We investigate why by putting ourselves in Gerry's shoes and experiencing the coffee world as a blind man. ——————————— Gerry’s roastery: http://www.theunseenbean.com/ More Pi...

1 Heinä 201921min

Suosittua kategoriassa Tiede

rss-mita-tulisi-tietaa
rss-poliisin-mieli
tiedekulma-podcast
rss-lihavuudesta-podcast
utelias-mieli
rss-duodecim-lehti
rss-laakaripodi
rss-opeklubi
docemilia
hippokrateen-vastaanotolla
mielipaivakirja
radio-antro
rss-mental-race
rss-ylistys-elaimille