Making sustainability profitable, with Jasper Steinhausen

In this enlightening episode of The Safety And Risk Success Podcast, sustainability expert Jasper Steinhausen explores the integration of sustainability and profitability in businesses with host Christian Harris. Drawing from his rich experience, he demonstrates how sustainability can drive business value and introduces his strategic roadmap, the 'Impact Blueprint,' for achieving profitable sustainability.

Many of Jasper's thoughts on the approach to sustainability mirror how Christian suggests safety professionals should seek to craft the business case about the profitability of safety initiatives.

Highlights:

1) The Profitability of Sustainability: Jasper presents compelling examples of how sustainability can drive business value through avenues like cost reduction, increased sales, and customer loyalty.

2) The 'Impact Blueprint': A detailed walk-through of his 'Impact Blueprint' provides a five-step guide to making sustainability profitable, from altering mindsets to implementing measurement systems for tracking progress.

3) Holistic Approach to Sustainability: Jasper underlines the necessity of a broader perspective when setting sustainability goals, addressing the interconnectedness of sustainability issues and the need for alignment with a company's mission and strengths.

4) Combatting Greenwashing: Discussion turns to the critical issue of greenwashing. Jasper insists that businesses can avoid such accusations by being specific about sustainability results and transparent about their mission and roadmap.

5) Case Studies - Lego and Grundfos: Through case studies of Lego's transition to plant-based products and Grundfos's waste management strategy, Jasper illustrates the challenges, incremental progress, and significant financial impact in the journey towards sustainability.

6) Leveraging Free Resources and Gaining Buy-In: Jasper announces several free resources for further insights into the profitable integration of sustainability and business. He also suggests a strategy for gaining management buy-in for initiatives with a longer ROI.

7) The Future of Sustainability and Risk Management: Wrapping up the episode, Jasper calls for a collective embrace of the green transition and a focus on creating better, sustainable versions of existing products and solutions.

Actions:

Buy Jasper's book on Monday 5th June: https://www.amazon.co.uk/Making-Sustainability-Profitable-thriving-business-ebook/dp/B0C5FQ2VXX/ref=sr_1_1?crid=O6CPIK73U5FV&keywords=jasper+steinhausen&qid=1685806201&sprefix=jasper+steinhaus%2Caps%2C114&sr=8-1

Connect with Jasper on LinkedIn: https://www.linkedin.com/in/jsteinhausen/

Use Jasper's Profitable Green Business test: https://greenprofit.scoreapp.com/

Connect with Christian on LinkedIn: https://www.linkedin.com/in/christian-harris-slip-safety/

Thank you for joining us on this episode of the Safety and Risk Success Podcast. Don't forget to subscribe to get notified of future episodes, and if you enjoyed today's discussion, please leave a review and share it with your colleagues.

This podcast is brought to you by Christian Harris and Slip Safety Services (www.slipsafety.co.uk). If you need help with slip safety risk management, feel free to reach out to us.

#safety #sustainability #insurance #riskmanagement #healthandsafety #circulareconomy #esg