Prof G on Marketing: Should Your Brand Take a Stand?

Prof G on Marketing: Should Your Brand Take a Stand?

Welcome to the second episode of our special series, Prof G on Marketing, where we answer questions from business leaders about the biggest marketing challenges and opportunities companies face today. In today’s episode, Scott answers your questions about whether brands should get political, how to pivot when industry assumptions no longer hold, and why marketers must adapt to a world where trust is shifting from institutions to individuals. Want to be featured in a future episode? Send a voice recording to officehours@profgmedia.com, or drop your question in the r/ScottGalloway subreddit. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Jaksot(1030)

The Need for Accountability

The Need for Accountability

Scott and Michael Smerconish, the host of a daily radio program heard on SiriusXM’s POTUS channel and the host of CNN’s “Smerconish,” discuss their thoughts on the insurrection that took place last we...

14 Tammi 20211h 1min

2021 Predictions: The Great Dispersion

2021 Predictions: The Great Dispersion

Scott reflects on the 2020 predictions he got right and wrong and then dives into his predictions for the new year. You'll hear his thoughts on the dispersal of work, hospitality, and healthcare, as w...

7 Tammi 202152min

Pandemic Learnings with Dr. Abdul El-Sayed

Pandemic Learnings with Dr. Abdul El-Sayed

Dr. Abdul El-Sayed, a physician, epidemiologist, educator, and progressive activist, joins Scott for our final episode of 2020. They discuss the intersection between public health, public policy, and ...

31 Joulu 202034min

Lead with Resilience

Lead with Resilience

Jeffrey Sonnenfeld, the senior associate dean of leadership programs for the Yale School of Management, joins Scott to discuss leadership during a time of COVID-19 and the characteristics that make gr...

24 Joulu 202051min

State of Play: Bitcoin and Cryptocurrencies

State of Play: Bitcoin and Cryptocurrencies

Michael Saylor, the co-founder and CEO of MicroStrategy, joins Scott to give us the 411 on Bitcoin and the cryptocurrency space. Michael explains why he’s been making big bets on Bitcoin and investing...

17 Joulu 20201h 2min

The Post-Pandemic World Economy

The Post-Pandemic World Economy

Dambisa Moyo, a global economist and bestselling author, joins Scott to discuss the five trends she believes will define the post-pandemic world economy. They discuss all sorts of topics like the priv...

10 Joulu 20201h 2min

Capitalism Needs Empathy

Capitalism Needs Empathy

Nick Molnar, the co-founder and CEO of Afterpay, joins Scott to discuss the company’s ‘buy now, take now, pay later’ business model, how millennials' spending habits are changing, and Nick’s experienc...

3 Joulu 202047min

Post-Corona: From Crisis to Opportunity

Post-Corona: From Crisis to Opportunity

Scott shares two audio excerpts from his latest book, “Post-Corona: From Crisis to Opportunity,” which is out now. You’ll hear chapter one, The Covid Gangster Move: Variable Cost Structures, and chapt...

26 Marras 202046min

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