Is Brand Purpose Dead—or More Alive Than Ever? | Conversation with Kory Marchisotto (e.l.f.Beauty), Mark Ritson (Mini MBA), Lisa Materazzo (The Ford Motor Company) and Sara Carter (adam&eveDDB)
The CMO Podcast21 Touko 2025

Is Brand Purpose Dead—or More Alive Than Ever? | Conversation with Kory Marchisotto (e.l.f.Beauty), Mark Ritson (Mini MBA), Lisa Materazzo (The Ford Motor Company) and Sara Carter (adam&eveDDB)

Do you think brand purpose is a tired idea that never truly had relevance in the world of branding and business? Or do you believe that having a brand purpose—and activating it in everything you do—is the most effective way to run a successful company?

On this show, we've heard compelling arguments on both sides of the debate. So today, we're bringing together four thought leaders to discuss and explore one big question: Is brand purpose dead, or more alive than ever?

Jim is joined by:

  • Kory Marchisotto, Chief Marketing Officer of e.l.f. Beauty and President of Keys Soulcare. Kory previously held roles at LVMH, Puig, and Shiseido before joining e.l.f. in 2019.
  • Mark Ritson, former marketing professor, Marketing Week columnist, creator of the Mini MBA in Marketing, and advisor to a range of global brands.
  • Lisa Materazzo, Global Chief Marketing Officer at Ford Motor Company since 2023, following a 20-year marketing career at Toyota.
  • Sara Carter, Global Planning Partner at adam&eveDDB and co-author (with Les Binet) of How Not to Plan: 66 Ways to Screw It Up.

Let us know where you stand in the Purpose debate—right here or on social media!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jaksot(417)

Stuart Aitken | Data-Driven Creativity

Stuart Aitken | Data-Driven Creativity

Stuart Aitken is the CEO of 84.51˚, a data science company that connects customers to brands. Prior to this role, Stuart was the CMO of arts and crafts company Michaels and the Global Vice President o...

9 Loka 201949min

Diana O'Brien (Deloitte) | Making an Impact that Matters

Diana O'Brien (Deloitte) | Making an Impact that Matters

If you've been with a company for just about 25 years you know a thing or two about the company's culture and values, which makes Diana O'Brien the ideal person to oversee Deloitte's marketing. She is...

2 Loka 201955min

Marc Pritchard (P&G) | A Force for Growth and Good

Marc Pritchard (P&G) | A Force for Growth and Good

For 37 years Marc Pritchard has been working for Procter & Gamble. After Marc graduated from Indiana University in 1982 he worked as a cost analyst for Procter & Gamble and now oversees their marketin...

25 Syys 20191h

Pete Blackshaw (Cintrifuse) | Utilizing and Building on Traditional Marketing

Pete Blackshaw (Cintrifuse) | Utilizing and Building on Traditional Marketing

Pete Blackshaw is an executive with an entrepreneurial spirit and a keen eye on marketing. He's the CEO of Cintrifuse, a company that utilizes networks to help launch startups. He was Brand Manager at...

18 Syys 201952min

Raja Rajamannar (Mastercard) | On a Journey to Keep Learning

Raja Rajamannar (Mastercard) | On a Journey to Keep Learning

Raja Rajamannar is the chief marketing and communications officer for Mastercard and president of the company’s healthcare business. Previously holding executive roles at Anthem, Humana, Unilever, and...

11 Syys 201952min

Brian Kenny (Harvard Business School) | Telling the story of HBS

Brian Kenny (Harvard Business School) | Telling the story of HBS

Brian Kenny is the chief marketing & communications officer for the Harvard Business School. Brian is the school's first CMO and started his tenure at Harvard a couple of weeks before the 2008 financi...

4 Syys 201937min

Josh Dean (S'well) | Having a Purpose is Swell

Josh Dean (S'well) | Having a Purpose is Swell

Josh Dean has been the CMO of S'well for only a few months, but he is clearly the man for the job. He's a guy who has always put purpose as a priority which makes him right at home at a company like S...

28 Elo 201945min

Amanda Tolleson (Birchbox) | Building The Customer Experience

Amanda Tolleson (Birchbox) | Building The Customer Experience

This is a special episode of The CMO Podcast as it's our first show recorded in front of a live audience! Amanda Tolleson is the Chief Customer Officer for Birchbox and is on the Forbes Top 50 list! B...

21 Elo 201952min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
rss-rahamania
herrasmieshakkerit
ostan-asuntoja-podcast
rss-lahtijat
rss-sami-miettinen-neuvottelija
rahapuhetta
rss-sisalto-kuntoon
inderespodi
leadcast
rss-laakispodi
rss-seuraava-potilas
timanttia-hiomassa
rss-juurisyy-johtamisesta-kilpailuetua
rss-vaikuttavan-opettajan-vierella
rss-porssipodi
rss-johtoajatuksia