The Found Podcast with Molly Knuth21 Touko 2025

203: "Tee Shirt Gun Energy" with Merch Mentor Amanda Hofman of Go To Market Studio

She's back! In this action-packed follow-up episode, Amanda Hofman — one of the founders of NYC-based Go To Market Studio — returns to The Found Podcast to talk all things strategic merch.

We first met Amanda in Episode 157, where we dove into her career journey and how she built a company rooted in intentional, anti-boring custom merchandise for brands that want to stand out and create lasting impressions.

In this 2025-focused conversation, Amanda and I get tactical about:

How to make branded merch that actually gets used (and remembered)
Why merch should be part of your strategic marketing plan—not an afterthought
Specific ways service-based businesses, speakers, coaches, and digital brands can integrate merch into their sales funnels and brand experiences
Trends in merch design, sourcing, and storytelling that can help you level up in the new year
Actual examples of real businesses and how Amanda would coach them to create and use merch

This is a must-listen episode for anyone planning a product launch, team retreat, client gifting campaign, or live event.

If you want to grow your visibility and deepen your connection with your audience in a tangible way—this is your episode.

🔗 Connect with Amanda:

Website: Go To Market Studio
Instagram: @gotomarketstudio

🎧 As heard on the podcast:

Fall Empowerment Communities with The Restoration Project are open for enrollment! Join Molly in one of two small, powerful groups for leadership-driven women ready to grow in community — Connect to Something Greater and dive into the book Mary Magdalene Revealed or participate in Lead with Love, a multimedia, multi-month journey exploring how we can lead in a grounded, loving way.

✨ Spots are limited — learn more here: https://www.the-restorationproject.com/empowerment-communities/

💌 Want more behind-the-scenes real talk from Molly?

Subscribe to Founder's Field Notes — her free weekly email full of business wisdom, storytelling, and the messy middle of being a founder. It's honest, inspiring, and a little rebellious (just like this podcast).

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253: Stop Tying Your Worth to What You Do: Brooke Fitzgerald on the Path to Enough, Imposter Syndrome & What's Next

This is Brooke's third time on The Found Podcast. Every time she comes back, she brings something that stops me mid-conversation and makes me reach for my notebook. Brooke Fitzgerald is the Energy Bui...

20 Touko 40min

252: Stop Waiting to Feel Ready: How to Navigate Career Transitions, Burnout, and What's Next with Life Coach Katrina Klooster

Have you ever stood in the middle of a life that looks really good on paper and still felt like something was off? Like a quiet voice whispering, this isn't it anymore...and you didn't know what to do...

13 Touko 47min

251: The People Side of Business with Sarah Hermanson

In this episode of The Found Podcast, Molly sits down with Sarah Hermanson, founder of One Above HR, pumpkin farmer, and people-first leadership expert. With over 30 years of experience in human resou...

6 Touko 53min

250: The Stories That Shaped Us — A Look Back at The Found Podcast

This one feels really special. Back in 2020, The Found Podcast started with a simple idea: to share what I was learning about building a business, becoming a person, and navigating all the in-between ...

29 Huhti 44min

249: The Leadership Gap We're Not Talking About (And How to Fix It) with Melissa Reade of Leader Valley

There's a leadership gap in our communities...and it's not what you think. It's not about titles. It's not about experience. And it's definitely not about a lack of talent. In this episode of The Foun...

22 Huhti 44min

248: The Secret Sauce of Small Town Success: Leadership, Community, and Showing Up with Liesl Seabert

What actually makes a small town thrive? Hint: it's not population size, location, or luck. It's leadership. In this episode of The Found Podcast, Molly sits down with Liesel Seabert of the University...

15 Huhti 56min

247: Why Wellness Isn't Another To-Do List with Dominique Farrar

What if wellness wasn't another thing to optimize… but something you actually got to experience? In this episode, Molly sits down with Dominique Farrar, founder of Well in France — a Paris-based commu...

8 Huhti 48min

246: THIS was Killing My Leadership...and It's Not What You Think

What if the biggest shift in your leadership didn't come from doing more… but from understanding yourself better? In this solo episode, Molly shares a behind-the-scenes look at a pivotal leadership mo...

1 Huhti 44min