203: "Tee Shirt Gun Energy" with Merch Mentor Amanda Hofman of Go To Market Studio

She's back! In this action-packed follow-up episode, Amanda Hofman — one of the founders of NYC-based Go To Market Studio — returns to The Found Podcast to talk all things strategic merch.

We first met Amanda in Episode 157, where we dove into her career journey and how she built a company rooted in intentional, anti-boring custom merchandise for brands that want to stand out and create lasting impressions.

In this 2025-focused conversation, Amanda and I get tactical about:

• How to make branded merch that actually gets used (and remembered)

• Why merch should be part of your strategic marketing plan—not an afterthought

• Specific ways service-based businesses, speakers, coaches, and digital brands can integrate merch into their sales funnels and brand experiences

• Trends in merch design, sourcing, and storytelling that can help you level up in the new year

• Actual examples of real businesses and how Amanda would coach them to create and use merch

This is a must-listen episode for anyone planning a product launch, team retreat, client gifting campaign, or live event.

If you want to grow your visibility and deepen your connection with your audience in a tangible way—this is your episode.

🔗 Connect with Amanda:

Website: Go To Market Studio
Instagram: @gotomarketstudio

🎧 As heard on the podcast:

Fall Empowerment Communities with The Restoration Project are open for enrollment! Join Molly in one of two small, powerful groups for leadership-driven women ready to grow in community — Connect to Something Greater and dive into the book Mary Magdalene Revealed or participate in Lead with Love, a multimedia, multi-month journey exploring how we can lead in a grounded, loving way.

✨ Spots are limited — learn more here: https://www.the-restorationproject.com/empowerment-communities/

💌 Want more behind-the-scenes real talk from Molly?

Subscribe to Founder's Field Notes — her free weekly email full of business wisdom, storytelling, and the messy middle of being a founder. It's honest, inspiring, and a little rebellious (just like this podcast).

✨ Join the list: https://mkm.myflodesk.com/email