Always Be Anchoring

Always Be Anchoring

Blair sees high price anchors everywhere—from buying a suit to ordering a burger. So what factors should creative firms keep in mind as they use anchoring in selling their service options? And when is the best time to present the anchor option within the sales conversation?

Links

“Anchor High” by Blair Enns for winwithoutpitching.com

Jaksot(223)

Approaching Normal

Approaching Normal

In this follow-up to their July 2020 discussion, “Four Regrets You’re About to Have,” David interrogates Blair on the extent to which he is a valuable and accurate predictor of what is happening in the marketplace.

25 Elo 202134min

Talking About Mental Health

Talking About Mental Health

Blair interviews David on his recent article in which he was very open and honest about his struggles with depression and anxiety.   LINKS "I Struggle With Mental Health. Maybe You Do Too." mentally-healthy.org Mentally Healthy 2020 Results

11 Elo 202131min

Orbiting the Giant Hairball

Orbiting the Giant Hairball

For the last time—ever—David and Blair discuss client-side marketing departments, their struggle to be entrepreneurial and what we can learn from them.

28 Heinä 202135min

Five Levels of Pricing Success

Five Levels of Pricing Success

Blair combines a few of the deeper topics he and David have already covered to provide a larger view of the overall pricing journey he recommends creative firms take.

14 Heinä 202133min

Your Four Advantages Over an In-House Department

Your Four Advantages Over an In-House Department

In-house creative departments aren't going anywhere, so David wants agencies to be mindful of the unique value they bring to the projects for which their clients still need them.

30 Kesä 202131min

A Ten Year Retrospective on the Manifesto

A Ten Year Retrospective on the Manifesto

David asks Blair some awkward questions to get inside his head about his successful book, The Win Without Pitching Manifesto.

16 Kesä 202127min

What an Acquirer Will - and Will Not - Care About

What an Acquirer Will - and Will Not - Care About

Most of us haven’t sold one firm that we’ve owned, and those principals who have formerly sold their firm aren’t always...ahem...telling the truth.

2 Kesä 202128min

You Contain Multitudes

You Contain Multitudes

In a nod to the Walt Whitman line, Blair believes successful sales people - as well as agency principals - often need to present themselves as different personalities in different situations. And David believes sales trainers are actually therapists.

19 Touko 202128min

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